Automation Associates Acquires Simulation Modeling Services -- SMS -- and Opens Chicago Office.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Twenty-year Simulation Veteran and SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. Founder, Rainer Dronzek, Appointed Vice President Automation Associates, Inc. (AAI AAI American Association of Immunologists. ), a leading provider of simulation solutions for the global supply chain, today announced the acquisition of Simulation Modeling Services, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control (SMS), a consulting and software solutions provider serving the healthcare, manufacturing, material handling, distribution and service industries. Rainer Dronzek, Founder and President of SMS, has been appointed Vice President of AAI and will head a new regional office in Chicago, Illinois. The merger of the two companies combines the industry leadership of AAI in the supply chain arena with the expertise and reputation of SMS in its chosen markets, particularly healthcare. AAI has already established market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" and Fortune 500 clients in the consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and , transportation/logistics, postal/package handling and restaurant industries. By acquiring the assets and intellectual property of SMS, the company will extend its reach in the global supply chain and establish a foothold in several new markets, while adding a seasoned industry veteran to its management team. "The acquisition of SMS and appointment of Rainer to our management team allows us to unify our strengths and deliver a more comprehensive offering to our clients across a broader range of vertical markets," remarked Randall R. Gibson, President and Founder of Automation Associates, Inc. "We have long respected Rainer and his company's contributions to the simulation industry and are excited to leverage his experience and contacts under the AAI banner." Rainer Dronzek has spent the past two decades in engineering and management positions in the aerospace and simulation industries. In 1996 he formed SMS to provide simulation consulting and software reselling services to companies across a diverse array of markets. Prior to SMS, he spent more than fifteen years in McDonnell Douglas Aerospace, Schlumberger Wireline Services and General Dynamics. A prolific public speaker, he has presented papers at numerous technical conferences including the Healthcare Information Management Systems Society (HIMSS HIMSS Healthcare Information and Management Systems Society ) Annual Conference, the Institute of Industrial Engineers (IIE See Apple II. ) Simulation Solutions Conference, the Lean Management Conference, and the Winter Simulation Conference. Dronzek holds a B.S. in Electrical Engineering from Bradley University in Illinois. About Automation Associates, Inc. Automation Associates, Inc. is the leader in applying simulation-based analysis tools to help clients solve complex problems in the most critical components of the global supply chain: production, distribution, transportation and customer delivery. Headquartered in San Diego, California “San Diego” redirects here. For other uses, see San Diego (disambiguation). San Diego is a coastal Southern California city located in the southwestern corner of the continental United States. As of 2006, the city has a population of 1,256,951. , the company has served more than 500 clients over the past 16 years in a variety of markets including consumer goods, transportation/logistics, postal/packaging handling, healthcare and restaurant operations. For more information, please visit www.automationassociates.net or call 888-481-6050. |
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