Automated Financial Device. (In Brief).
AUTOMATED FINANCIAL ADVICE: Consistency counts, says Meridien
Research. A new report, "Integrated Advice: Are Your Customers
Listening to You?" concludes that banks' chief challenge in
the automated advice market is to "create an objective and
consistent experience" for the customer, says analyst Karen Prest.
The market for automated online advice will grow to nearly 24 million
customers in 2006. meridien-research.com
COPYRIGHT 2002 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002 Gale, Cengage Learning. All rights reserved.
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