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Autodesk Launches OEM Technology Licensing Program; New Component Version of AutoCAD Stimulates Application Development.


SAN RAFAEL San Rafael (săn rəfĕl`), residential city (1990 pop. 48,404), seat of Marin co., W Calif., a suburb of San Francisco on the northern shore of San Francisco Bay; inc. 1913. , Calif.--(BUSINESS WIRE)--April 10, 1995--Leveraging current market trends in the software industry, Autodesk, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:ACAD ACAD Academy
ACAD Academic
ACAD AutoCAD (design/drafting development software by Autodesk)
ACAD Acadia National Park (US National Park Service)
ACAD Atherosclerotic Coronary Artery Disease
), today unveiled a new, specially designed component software version of AutoCAD(R), the industry's leading computer-aided design computer-aided design (CAD) or computer-aided design and drafting (CADD), form of automation that helps designers prepare drawings, specifications, parts lists, and other design-related elements using special graphics- and calculations-intensive  (CAD) product.

Called AutoCAD OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and , the product addresses the needs of a new class of customers for low-cost, vertically focused applications. Available through the Autodesk(R) OEM Program, also announced today, AutoCAD OEM lets software developers embed em·bed   also im·bed
v. em·bed·ded, em·bed·ding, em·beds

v.tr.
1. To fix firmly in a surrounding mass: embed a post in concrete; fossils embedded in shale.
 a component version of the industry-standard CAD engine into their applications easily and inexpensively, creating high-volume vertical market applications.

In addition to AutoCAD OEM software, Autodesk is offering a suite of specially created OEM component technologies, including engines for 3D graphics, drawing access and rendering. These products let developers focus efforts on their market expertise, rather than on development of basic geometry and graphics that support their application. This drives down development costs and broadens the scope of applications available to end-users. "The '90s have seen a sharp increase in the `componentization' of software, whereby developers use special-purpose software components from leading vendors to create customized solutions," said Glen Vondrick, director of the Autodesk OEM Program. "Faced with `make or buy' decisions when entering new markets, many developers opt to license proven industry-standard software components from established market leaders. The Autodesk OEM Program leverages the company's technology leadership and the brand recognition of AutoCAD software, allowing software developers to create new, market-specific products powered with Autodesk technology."

Technology Licensing

Autodesk has established a special OEM sales organization to license the Autodesk OEM component technologies. Specialized OEM sales and support teams provide technical consulting for successful product development. For current Autodesk developers, the OEM products enable new-price-point, high-volume solutions in addition to their current AutoCAD applications. For the first time, non-Autodesk developers can easily replace internally developed or competitive CAD engines with a compatible market-leading AutoCAD engine or choose to create new solutions using CAD or graphics links.

Developers of software solutions for markets such as kitchen and bath remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure.

bone remodeling
, residential home building, and site surveying view Autodesk's OEM Program as a positive move. "With Autodesk's OEM component technologies, we can complement our high-end AutoCAD offering to reach additional markets. We license only what we need to get a particular job done within the applications," said Dave Arnold, president of Softdesk, Inc. "This allows us to offer customers a broader variety of scaled solutions. We also find that customers see high value in the use of Autodesk technology inside an application -- it represents quality and compatibility."

Suite of Autodesk Component Technologies

Autodesk's OEM component technologies are development engines -- as opposed to shrink-wrapped software Refers to store-bought software, implying a standard platform that is widely supported.  products -- which are linkable by the developer, yet provide scaled feature sets to targeted customer needs. Each component can be licensed separately, giving developers an easy, cost-effective way to embed a variety of leading-edge capabilities based on Autodesk standards. Autodesk's suite of OEM component technologies includes:

AutoCAD OEM --

AutoCAD OEM is a development environment specifically designed to work within market-specific applications that supports all current AutoCAD Application Programming Interfaces. It is not a general-purpose CAD product, such as AutoCAD or AutoCAD(R) LT. AutoCAD OEM is 100 percent compatible with AutoCAD standards.

HOOPS(R) --

This popular graphics engine is used to embed interactive, 3D graphics output within software applications. The leading OEM graphics component technology in the design automation market, it is licensed by more than 100 CAD/CAM/CAE software developers worldwide. The latest release, HOOPS 4.1, is optimized for Windows(TM) platforms.

DWG (filename extension) dwg - The filename extension for Autodesk drawing files.

http://faqs.org/faqs/graphics/fileformats-faq/part3/.
 OEM --

This drawing-access engine enables software developers to embed the capability to read and write AutoCAD-compatible drawings inside their applications. DWG OEM allows developers to take advantage of over one billion drawings created and stored in standard .DWG format.

AutoVision(TM) OEM --

AutoVision OEM is an embedded Inserted into. See embedded system.  photorealistic Having the image quality of a photograph.  rendering tool which provides software developers the capability of enhancing AutoCAD rendered drawings with picture-perfect quality.

Cyberspace Coined by William Gibson in his 1984 novel "Neuromancer," it is a futuristic computer network that people use by plugging their minds into it! The term now refers to the Internet or to the online or digital world in general. See Internet and virtual reality. Contrast with meatspace.  Developers Kit (CDK Cdk

cyclin-dependent protein kinase.
) --

CDK is an award-winning programmer's toolkit for creating interactive, virtual reality applications with links to Autodesk's leading multimedia and CAD products.

ADE(TM) OEM --

The AutoCAD Drawing Extension(TM) (ADE) provides access and editing to drawing information in multiple .DWG files. It supports standard entity links to external database records. Developers can bundle some or all of this pre-defined capability within their applications.

In addition to these OEM component technologies, Autodesk continues to offer the Unique Application Reseller (UAR UAR
abbr.
United Arab Republic
) Program. Through this program, developers can bundle full Autodesk products with their qualified software applications for resale into certain specialized niche markets A niche market also known as a target market is a focused, targetable portion (subset) of a market sector.

By definition, then, a business that focuses on a niche market is addressing a need for a product or service that is not being addressed by mainstream providers.
.

Availability

Autodesk OEM Component Technologies are available immediately to software developers selected for membership in Autodesk's OEM Program. Applications that embed one or more Autodesk OEM component technologies will be sold by the OEM as a single, shrink-wrapped package. For more information on Autodesk's OEM Program or to apply, please contact the Autodesk OEM Sales Organization at 415/507-6431.

About Autodesk

Autodesk is the world's leading supplier of design automation software and the fifth-largest PC software company. The company develops, markets, and supports a family of design automation, professional multimedia software, and component technologies for use on personal computers and workstations. A global company since its founding in 1982, Autodesk markets products in 115 countries and 18 languages. Autodesk shares are traded on the Nasdaq National Market under the symbol ACAD. For more information on Autodesk, please call 415/507-5000 or type GO ADESK on CompuServe(R).

-0-

Autodesk, the Autodesk logo, AutoCAD, HOOPS and AutoVision are registered trademarks of Autodesk Inc. Compuserve is a registered trademark of H&R Block. Windows is a trademark of Microsoft Corporation (company) Microsoft Corporation - The biggest supplier of operating systems and other software for IBM PC compatibles. Software products include MS-DOS, Microsoft Windows, Windows NT, Microsoft Access, LAN Manager, MS Client, SQL Server, Open Data Base Connectivity (ODBC), MS Mail, . All other brand names, product names, or trademarks belong to their respective holders.

CONTACT: Copithorne & Bellows bellows, expansible, gas-tight chamber used to pump or store a gas. One of the simplest and most familiar types of bellows is the manual one used for providing a forced draft to a fire. The expansible chamber consists of a leather bag with pleated sides.  

Emily Cohen/Nicole Overson, 415/975-2225/2219
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 10, 1995
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