Autodesk Chooses Promptu to Increase Marketing and Sales Communications Worldwide.Business Editors/High-Tech Writers MILPITAS, Calif.--(BUSINESS WIRE)--Jan. 16, 2001 Promptu eMarketing Frees Autodesk from Custom Development and Provides On-Demand Access to Critical Marketing and Sales Content Promptu, the fastest growing provider of Web-hosted sales and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales applications, today announced that Autodesk Inc. (Nasdaq:ADSK ADSK Autodesk, Inc. (NASDAQ stock symbol) ) has selected Promptu eMarketing(TM) to streamline communication and foster collaboration across the company's globally dispersed dis·perse v. dis·persed, dis·pers·ing, dis·pers·es v.tr. 1. a. To drive off or scatter in different directions: The police dispersed the crowd. b. marketing, field sales and channel organizations. Promptu eMarketing will allow Autodesk's worldwide marketing organization to communicate new and updated marketing content more quickly and easily as well as provide on-demand access to critical marketing and sales materials. "We expect Promptu to provide a big productivity boost both for my marketing staff and for our field sales organizations," said Kathi Fox, vice president of worldwide marketing at Autodesk. "Promptu's packaged, hosted application is extremely cost effective and enables us to be up and running in a matter of weeks. Building it ourselves would have taken months longer and cost several times more." Autodesk's worldwide marketing organization is responsible for developing and managing the company's brand and messages, promotions and product imagery. Promptu eMarketing will help Autodesk increase communication and awareness of marketing and sales materials, and enable authorized users authorized user Radiation physics A person who, having satisfied the applicable training and experience requirements, is granted authority to order radioactive material and accepts responsibility for its safe receipt, storage, use, transfer and disposal to easily publish and update content. Using Promptu eMarketing, Autodesk can also provide employees and partners around the world with easy and immediate access to the most accurate, up-to-date materials such as presentations, product data sheets and screenshots. "The addition of Autodesk to our growing customer list is further validation that Promptu is viewed as a critical marketing and sales application," said Godfrey Sullivan, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Promptu. "Promptu eMarketing is designed to increase communication and foster collaboration among marketing, sales and channel organizations. By using our application, we anticipate Autodesk will significantly enhance communication across the organization and ultimately market and sell more effectively to its customers." About Autodesk Autodesk is the world's leading design and digital content creation The development of newsworthy, educational and entertainment material for distribution over the Internet or other electronic media. See DAMS. resource, providing software and Internet portal services to help customers drive business through the power of design. One of the largest software companies in the world, Autodesk has more than 4 million customers in over 150 countries. For more information, contact any Authorized au·thor·ize tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es 1. To grant authority or power to. 2. To give permission for; sanction: Autodesk Reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. , call Autodesk at 800/964-6432, or visit www.autodesk.com. Discreet(TM) product information is available at 800/869-3504 or on the Web at www.discreet.com. Autodesk shares are traded on the Nasdaq national market under the symbol ADSK. About Promptu Promptu is the fastest growing provider of Web-hosted applications that increase communication and foster collaboration among marketing, sales and customers. Promptu's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. -- Promptu eMarketing -- enables companies to publish and retrieve content, deliver tailored information to customers and capture real-time feedback. Market leaders such as 3Com, Autodesk, Chevron, Logitech, Nokia, Palm, and Shell are using Promptu to achieve higher sales productivity, increase the impact of their brand and message, accelerate product rollouts, and streamline marketing processes. Promptu is privately held with investments from Discovery Ventures, Lightspeed Venture Partners, and Trinity Ventures. Founded in 1999 and headquartered in Milpitas, California Milpitas (IPA pronunciation: mɪlpitʌs; inhabitants are called 'Milpitans') is a city in Santa Clara County, California. It is located with San Jose to its south and Fremont to its north, at the eastern end of Highway 237 and generally between Interstate freeways 680 and , Promptu can be reached at www.promptu.com or by calling 408/935-3800. |
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