Autodesk Chooses MarketFirst to Lead Its Online Marketing Efforts; Software Leader Selects MarketFirst to Reach Loyal Customers and Generate Demand Via the Web.

Business Editors, High-Tech Writers

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--May 30, 2000

MarketFirst Software, Inc., a provider of a Web-hosted eMarketing solutions, today announced that Autodesk (Nasdaq:ADSK) has chosen MarketFirst to drive its North American e-marketing initiatives. [pilcrow (paragraph sign)] Autodesk, a provider of software and Internet portal services for the engineering, design, film, broadcast, and multimedia industries, is using MarketFirst to enable interactive and personalized 1:1 relationships with its customers over the Web. Autodesk also selected MarketFirst to help the company capitalize on the one million monthly Web site viewers it receives at www.autodesk.com.

"We are lucky in that our brand was in the market long before people used the Internet to shop and compare products and pricing," said Bryan St. Amant, senior marketing manager at Autodesk. "MarketFirst helps us leverage our brand identity and harness the power of the Internet by allowing us to engage in meaningful dialogue with our current and potential customers as they visit our Web site."

Autodesk targets its users with professional, educational and product support information as a part of its effort to provide high-quality customer service and build a sustained relationship with customers. St. Amant added, "We want to be an example of a company that can extend its business to the Internet landscape and be successful. MarketFirst's technology has helped us do just that with both technical and strategic approaches, starting with the challenge of further cultivating existing customers. With the competition in today's market, that kind of fundamental marketing strategy is important."

About MarketFirst

MarketFirst provides Web-hosted eMarketing solutions designed to leverage the power and reach of the Internet. MarketFirst is delivered as a complete Web-hosted service and can be fully integrated into the corporate information architecture. MarketFirst campaigns are also available via myMarketFirst.com, the industry's first eMarketing destination site. Companies such as Autodesk Inc., Clarify Inc., GTE, NorthPoint Communications, Quantum Corporation, SalesLogix Corporation and ShopNow.com are using MarketFirst to plan, design, execute, and measure electronic marketing campaigns more effectively.

MarketFirst is a privately held company with headquarters in Mountain View, California. More information is available at 888/658-3477, or on the World Wide Web at http://www.marketfirst.com.

MarketFirst, Marketing Velocity, eMarketing for eBusiness, All Marketing is not Equal and eMarketing Hosted Solutions are trademarks of MarketFirst Software, Inc. All other company and product names mentioned are the trademarks or registered trademarks of their respective companies.