Autodesk CEO Carl Bass Joins iRise Board of Directors.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- iRise[R] the world's leading application definition software and services company, today announced that Carl Bass, president and chief executive officer of Autodesk, Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ADSK ADSK Autodesk, Inc. (NASDAQ stock symbol) ) has joined the iRise Board of Directors. Bass was elected at the iRise board meeting earlier this month. "Carl's track record of business performance has been very impressive," said Emmet B. Keeffe III, chief executive officer and co-founder of iRise. "Autodesk has driven the transformation of the design software industry from computer-aided design computer-aided design (CAD) or computer-aided design and drafting (CADD), form of automation that helps designers prepare drawings, specifications, parts lists, and other design-related elements using special graphics- and calculations-intensive (CAD) to market-leading 3D digital prototyping Digital Prototyping is a word that has been used in the MCAD space for more than a decade. It reimerged around 2007 and has became a discussion topic with trade media and industry analysts. Daratech dedicated one of their online newsletters to the topic. tools, which is very much what we're about at iRise. Carl's experience is going to be invaluable as we transform the $500 billion global software industry from paper-based specifications to visual simulations." "iRise is bringing computer-aided design to business software in the same way that Autodesk first introduced 2D and 3D design software to the world of manufacturing," said Bass. "Already, iRise has made inroads inroads Noun, pl make inroads into to start affecting or reducing: my gambling has made great inroads into my savings inroads npl to make inroads into [+ into providing Fortune[R] 1000 organizations with visual blueprints from which they can build their business applications and speed time to market. I look forward to collaborating with them on their vision." Prior to his role as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Bass was Autodesk's chief operating officer Chief Operating Officer (COO) The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president. , responsible for worldwide sales, marketing and product development. Autodesk([R]) products serve the manufacturing, building, construction, infrastructure, and media and entertainment industries. Earlier roles included chief strategy officer and executive vice president of emerging business, chief technology officer and the head of several different business units. When Autodesk spun off its Buzzsaw division as a separate start-up, Bass left to be its chairman, CEO and president. He returned to Autodesk when Buzzsaw was acquired by the company. Bass co-founded Ithaca Software, the developers of HOOPS([R]) technology, which was acquired by Autodesk in 1993. Bass also serves on the Board of Directors of Autodesk and has previously served on the boards of Serena Software and PowerLight. He holds a bachelor's degree in mathematics from Cornell University Cornell University, mainly at Ithaca, N.Y.; with land-grant, state, and private support; coeducational; chartered 1865, opened 1868. It was named for Ezra Cornell, who donated $500,000 and a tract of land. With the help of state senator Andrew D. . iRise's Board of Directors consists of Maurice Martin, president, chief operating officer and founder of iRise; Emmet B. Keeffe III, CEO and co-founder of iRise; Peter Chung, executive director of Morgan Stanley Venture Partners; and, Brooke Seawell, venture partner at New Enterprise Associates. About iRise iRise[R] (www.irise.com) is dedicated to bridging the communication gap between customers, business and IT by improving the process of defining software. Over 100 corporations such as Wachovia, Sun Trust Bank, Sprint/Nextel and CompuCredit use the iRise application definition platform to get business and IT on the same page - the first time. Visual, interactive application simulations accelerate the delivery of innovative business applications, cut IT costs and reduce the risks associated with outsourced development. Headquartered in El Segundo, Calif., iRise is backed by Morgan Stanley Venture Partners and has sales offices across North America. iRise is a registered trademark of iRise. All other companies and products mentioned are trademarks and property of their respective owners. |
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