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Autobytel and Wilson Automotive Group Ink National Marketing Agreement.


National Online Customer Referral Program Designed to Increase New and Used Vehicle Leads for Nation's 13(th) Largest Dealer Group

IRVINE, Calif. -- Autobytel Inc. (Nasdaq:ABTL ABTL Association Belge des Technologues de Laboratoire ), a leading Internet Internet

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 automotive marketing services company, and Wilson Automotive Group, the nation's 13th largest dealer group, announced today that they have signed an agreement to create a national online customer referral program from Autobytel to encompass 15 Wilson Automotive Group dealerships.

The Wilson Automotive Group dealerships involved in the program include some of Southern California's most recognizable names, including: Honda honda

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, Toyota of Orange, Toyota of Riverside, Toyota of Huntington Beach Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Weir Canyon Honda, Weir Canyon Acura, Ford of Orange, Mazda of Orange, Newport Lexus, South Bay Toyota, South Coast Toyota, Tustin Lexus and Desert Lexus. Wilson's Arizona-based dealerships, Right Toyota and Right Honda, will also be included in the program.

"We are happy to note that this is the first national marketing agreement Wilson Automotive Group has made with an online automotive marketplace," said Jim Riesenbach, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Autobytel. "This relationship marks our tenth marketing agreement with one of the nation's largest dealer groups and is yet another testament to the value our service brings to auto dealers everywhere."

In addition to receiving Purchase Requests for new and used vehicles from Autobytel's vast audience of monthly web car shoppers, Wilson Automotive Group dealerships will benefit from Autobytel's proprietary 7-step Quality Verification System([R]), one of the industry's most rigorous programs to verify (1) To prove the correctness of data.

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 the purchase-intent of online customers and a critical component in the conversion ratio of Autobytel leads which generate some of the highest closing ratios in the industry.

Automotive News ranked Wilson Automotive Group number 13 on this year's list of the 125 largest dealership groups. The rankings are based on the number of new retail vehicles sold in 2006.

About Autobytel Inc.

Autobytel Inc. (Nasdaq:ABTL) is one of the largest online automotive marketplaces, empowering consumers to make smart vehicle choices using objective automotive data and insightful interactive editorial content. The result is a convenient car-buying process backed by a nationwide network of dealers who are committed to providing a positive consumer experience. Every day consumers choose Autobytel-owned and operated websites--Autobytel.com, Autoweb.com, CarSmart.com, Car.com, and CarTV.com--to facilitate their car-shopping decisions. Autobytel's ability to attract millions of highly qualified, in-market car buyers and connect them with retailers has made it a leader in facilitating the entire customer car-buying lifecycle.

The Company's innovative marketing, advertising and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  products, including its Web Control(R) customer management system, Retention Performance Marketing (RPM (1) (Revolutions Per Minute) With electric and electronics devices, RPM measures the rotational speed of the motor's spindle. Floppy disks rotate at 300 RPM, while hard disks rotate from 3,000 to 15,000 RPM. (R)) service reminder program, and Special Finance Leads, are designed to enable dealers to offer a premium consumer experience. Since pioneering pro-consumer online automotive content and purchasing in 1995, Autobytel has helped more than twenty-seven million car buyers, generating billions of dollars in car sales for dealers.
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Publication:Business Wire
Date:Apr 17, 2007
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