Autobytel Names Arthur Brodeur Vice President, Business Intelligence and Corporate Performance Management.IRVINE, Calif. -- AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. and AltaVista Veteran Will Lead Business Intelligence Efforts to Support Expansion and Optimization of Company's Consumer and Business Products Autobytel Inc. (Nasdaq:ABTL ABTL Association Belge des Technologues de Laboratoire ), a leading Internet automotive marketing services company, today announced that search industry veteran and Web analytics expert Arthur Brodeur has joined the company as vice president, business intelligence and corporate performance management. Brodeur's role will be to oversee operational metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. and reporting across the company's business lines, as well as implement corporate data management solutions and lead competitive intelligence research as the Company expands its consumer and business products. "Art is a recognized industry expert with a proven track record in data mining and business intelligence, including pioneering Search business metrics," said Autobytel President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Jim Riesenbach. "The online automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. has become more sophisticated in recent years, requiring an ever-increasing degree of analytic and data capabilities far beyond what have previously been available. These capabilities can create significant revenue optimization and performance improvements." "As Autobytel continues its mission to be the industry's leading online automotive media company," continued Riesenbach, "Art's expertise will be critical to identifying emerging trends among our millions of online customers, analyzing that data to ensure continuous improvement in meeting the needs of both consumers and clients, and providing the reporting and planning processes that are the foundations of smart product development and growth." Brodeur joins Autobytel from AOL, where he was vice president, business intelligence for AOL Search. He was previously director of business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets for AltaVista Company, where he built large-scale data management systems and was a leader in defining key performance indicators Key Performance Indicators (KPI) are financial and non-financial metrics used to quantify objectives to reflect strategic performance of an organization. KPIs are used in Business Intelligence to assess the present state of the business and to prescribe a course of action. for the emerging Internet search industry. "Autobytel is uniquely positioned to lead the industry in delivering both rich consumer experiences and new efficiencies to the automotive marketplace," said Brodeur. "Innovative data solutions and metrics analysis can help clarify consumer demand, providing sellers with actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. information and more qualified purchase requests from consumers." Prior to joining AltaVista, Brodeur spent 15 years with Digital Equipment Corporation/Compaq Computer Corporation, where he held positions ranging from product management to supply chain optimization Supply Chain Optimization is the application of processes and tools to ensure the optimal operation of a manufacturing and distribution supply chain. This includes the optimal placement of inventory within the supply chain, minimizing operating costs (including manufacturing costs, . There, he managed worldwide inventory for all networks products and helped produce Digital's HiNote Ultra, the industry's first 'thin & light' laptop computer. About Autobytel Autobytel Inc. (Nasdaq:ABTL) is one of the largest online automotive marketplaces, empowering consumers to make smart vehicle choices using objective automotive data and insightful interactive editorial content. The result is a convenient car-buying process backed by a nationwide network of dealers who are committed to providing a positive consumer experience. Every day consumers choose Autobytel-owned and operated websites -- Autobytel.com, Autoweb.com, CarSmart.com, Car.com, AutoSite.com, Autoahorros.com, and CarTV.com -- to facilitate their car-shopping decisions. Autobytel's ability to attract millions of highly qualified, in-market car buyers and connect them with retailers has made it a leader in facilitating the entire customer car-buying lifecycle. The Company's innovative marketing, advertising, data and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. products, including its Web Control(R) customer management system, Retention Performance Marketing (RPM(R)) service reminder program, Special Finance Leads(SM), and AIC AIC Association des Infermières Canadiennes. (R) data center, are designed to enable dealers to offer a premium consumer experience. Since pioneering pro-consumer online automotive content and purchasing in 1995, Autobytel has helped more than twenty-seven million car buyers, generating billions of dollars in car sales for dealers. |
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