Autobase Adds Chrome Vehicle Configuration and Comparison Tool to Sales Force Automation Offering.Automotive Writers PORTLAND, Ore.--(BUSINESS WIRE)--Jan. 27, 2003 Chrome Systems Corporation, provider of automotive data, configuration technology and commerce solutions, and Autobase, provider of Sales Force Automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. software, announced today that Chrome Carbook(TM) will be accessed directly from within Autobase Interactive(TM). Autobase, Inc. has been providing Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) software to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. since 1988, with systems in place on 8,000 desktops in 46 states. Their most recent release, Autobase Interactive, is a CRM suite that manages, analyzes, and makes client information readily accessible for dealership sales staff and managers. The information in the system can then be used to create new client relationships and generate repeat and referral business. The result is increased sales, decreased costs, and improved customer satisfaction index (CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International ) ratings. Chrome Carbook, a Web-based vehicle configuration, comparison and pricing tool, will be an integral part of Autobase Interactive. A dealership's sales agent can help a customer build a vehicle using Chrome Carbook, and then further the sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. by comparing the vehicle with competitive makes and models. By sharing this competitive information with the customer, dealers have a better chance of selling the benefits of their models over other models, thereby securing the sale. "There is an amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. amount of synergy between our companies and our products," said Danny James, Vice President of Marketing at Autobase. "The ability for dealership sales personnel to not only knowledgeably compare the vehicles they represent; but also explain why their vehicle better fits the needs of the customer is a crucial step toward securing the sale and creating a satisfied customer for life." Using Autobase Interactive, customers can also receive customized messages detailing information about the vehicle they are interested in, effectively closing the "be back" loop. About Chrome With more than 13,500 clients, including half of all automotive dealers in the U.S. and Canada, Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the retail automotive industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration and for more than 17 years has collected, analyzed an·a·lyze tr.v. an·a·lyzed, an·a·lyz·ing, an·a·lyz·es 1. To examine methodically by separating into parts and studying their interrelations. 2. Chemistry To make a chemical analysis of. 3. and enhanced "raw" automotive data from all manufacturers. Chrome provides the North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. ordering system for General Motors and its 8,300 dealers. Chrome sets the standard in ordering systems for fleet management, serving 9 of the 10 largest fleet leasing companies. |
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