AutoUSA Partners with Auto Dealer Traffic in New Search Engine Marketing Program.FORT LAUDERDALE Fort Lauderdale (lô`dərdāl), residential, commercial, and resort city (1990 pop. 149,377), seat of Broward co., SE Fla., on the Atlantic coast; settled around a fort built (c.1837) in the Seminole War, inc. 1911. , Fla. & COLUMBUS, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816. -- AutoUSA and Auto Dealer Traffic, Inc. today announced a joint program to offer internet marketing See Internet advertising. , search engine marketing, and search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden services to retail automobile dealerships. The new AutoUSA search program provides another effective way for dealers to connect with online customers and drive traffic to their web sites. AutoUSA is the automotive retail industry's most proven and productive web-based lead sourcing service. Auto Dealer Traffic provides internet marketing, search engine marketing, and search engine optimization products and services to new and used car dealers throughout the country. Search engine marketing is rapidly growing as a tool in automotive e-commerce. It can be a cost-effective lead generation tool for auto dealerships, but only if properly implemented. This new program will provide dealers an affordable targeted marketing medium with measurable return on investment results. More and more dealers realize that most car shoppers are using GoogleE1/2 and Yahoo!E1/2 to research their purchase before they show up on the lot. AutoUSA and Auto Dealer Traffic will offer search engine optimization systems designed to improve auto dealerseIU rankings in leading search engines like Google, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , and Yahoo! and increase the dealerseIU online advertising visibility. AutoUSA and Auto Dealer Traffic will also offer search engine marketing systems designed to drive online buying eIutrafficeIN into local auto dealerships through pay-per-click and site inclusion programs. This traffic includes both car buyers and service customers. eIuAutoUSA has always partnered with the premier automotive websites to deliver the highest quality car buyers to our dealers,eIN said Phil Dupree, General Manager, AutoUSA. eIuBy using Auto Dealer TrafficeIUs leading edge search engine marketing technology, we are providing yet another avenue to connect our dealers with online customers. Our dealers will further focus their internet advertising, attract more online car buyers, and sell more cars.eIN eIuWe are excited about the opportunity to show AutoUSA dealers how to harness the power of search engines to drive online car buyers into their dealerships and maximize the return on their internet advertising investment,eIN said Todd Swickard, Auto Dealer Traffic President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . eIuWe have focused the design of our search engine marketing and optimization systems on auto dealers, and we measure our success by dealership sales and their return on advertising investment.eIN Swickard added that AutoUSA-affiliated dealers will now have online access to the companyeIUs real-time ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). reporting system. About AutoUSA: (www.autousa.com) AutoUSA, Inc. is headquartered in Fort Lauderdale, Florida Fort Lauderdale, known as the "Venice of America" due to its expansive and intricate canal system, is a city in Broward County, Florida, United States. The city's population is described as metropolitan, where diverse culture is commonplace. According to 2006 U.S. , and a subsidiary of AutoNation, Inc. (NYSE NYSE See: New York Stock Exchange :AN), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to nearly 5000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including AutoNation.com, Edmunds.com, Kelley Blue Book, N.A.D.A. Guides, AutoVantage, MSN Autos, Yahoo Autos and America Online. The vast majority of Ward's Top 100 eDealers use AutoUSA, and the company has been recognized by The Dot Com Insider for offering the lowest cost per sale in the industry. More information is available online at http://www.AutoUSA.com. About Auto Dealer Traffic Inc: (www.autodealertraffic.com) Auto Dealer Traffic, Inc., a Delaware corporation, is an internet and search engine marketing company headquartered in Columbus, Ohio. Since 2001, Auto Dealer Traffic and its predecessor, Auto Supplier Marketing, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , have developed internet marketing, search engine marketing, search engine optimization, website design, and online marketing support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services designed specifically to improve retail automobile dealerseIU online advertising and maximize their return on advertising investment. For additional information, please visit the companyeIUs website at http://www.autodealertraffic.com. |
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