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AutoTrader.com Signs Mobilia.com as Automotive Diecast and Collectibles Partner.


Business Editors/High-Tech Writers

ATLANTA--(BUSINESS WIRE)--Aug. 23, 2000

AutoTrader.com Expands Consumer Benefits With Access to Diecast

Collectible Cars and Specialty Automotive Products

AutoTrader.com, the leading Internet destination and marketplace in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  for buyers and sellers of used vehicles, announced today that it has signed a partnership agreement with Mobilia.com, a leading online destination for diecast collectible cars and specialty automotive items, to provide automotive diecast and collectibles services to AutoTrader.com customers.

This fall, AutoTrader.com site visitors will have access to Mobilia.com's automotive collectibles store through a co-branded page in AutoTrader.com's parts and accessories section.

An estimated 11 million enthusiasts put their paychecks behind their passions for all types of automotive items such as NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  diecast models, vintage porcelain signs, Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco.  toy cars, and collector vehicles.

"We're creating an online automotive marketplace to cater to every consumer's automotive needs from auctioning cars to locating and buying specialty car items," said Chip Perry, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AutoTrader.com. "Mobilia.com has one of the widest and most frequently updated product selections online. We see the Mobilia.com partnership as a means to continuing to build a wider shopping experience for our visitors."

"Car collecting has gone mainstream. For sheer passion and intensity, few things can rival the love affair between Americans and their cars. Mobilia caters to these loyal, repeat buyers with a car lover's paradise online," said Eric H. Killorin, CEO of Mobilia. "By offering our services to AutoTrader.com consumers, we are exposing our wide range of car products to millions of people every month."

About AutoTrader.com

AutoTrader.com is the leading Internet destination and marketplace in the United States for buyers and sellers of used cars, light trucks, vans and sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles.  and for consumers seeking information regarding automotive products and services, such as insurance, financing and warranties. AutoTrader.com utilizes the power of the Internet and its ability, through its exclusive strategic alliances, to aggregate in a single location an extensive network of industry participants and a comprehensive database of automotive information to create an open marketplace that is local, regional and national in nature. Currently, AutoTrader.com contains approximately 1.5 million used vehicle listings, and, in June 2000, AutoTrader.com's marketplace attracted 5 million unique monthly visitors who conducted 14 million vehicle searches.

AutoTrader.com, formerly AutoConnect.com, was formed in 1997 as a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , Inc. which has been in business since 1945 and is the world's largest operator of wholesale auto auctions. Manheim Auctions, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., a leading media conglomerate, is AutoTrader.com's principal stockholder and one of AutoTrader.com's strategic partners. Other investors in AutoTrader.com include entities with which AutoTrader.com has also formed strategic relationships, such as Trader Publishing Company, ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing.

(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp.
, Inc., eBay, Inc. and the venture capital firm, Kleiner Perkins Caufield & Byers.

About Mobilia.com

A privately-held firm in Williston, Vermont, located five miles from downtown Burlington, Mobilia Corp. was formed in 1993 to publish the first magazine for collectors of car toys and memorabilia, Mobilia Magazine. The Mobilia website quickly followed in 1995 as the first Internet destination for car enthusiasts.

Mobilia has rapidly become the leading online source to buy, sell and engage in community areas around the specialty automotive market, offering auctions, proprietary pricing information and a broad range of merchandise for collectors and hobbyists. The site will relaunch this fall with expanded e-commerce services and direct shipping from its 40,000 square foot facilities. Mobilia was recently funded by Genesys Partners, a New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Venture Capital firm. The firm's trademark slogan Everything for Car Lovers(TM) aligns Mobilia with the $24 billion Specialty Automotive marketplace.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 23, 2000
Words:623
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