AutoTrader.com Sees Spike in General Motors Vehicle Searches Following Super Bowl Ads.Searches for Chevrolet HHR The Chevrolet HHR (for Heritage High Roof) is a small retro-styled compact wagon[1][2] launched by the Chevrolet division of American automaker General Motors at the 2005 Los Angeles Auto Show as a 2006 model. Increased 30% Monday ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, observed a 30% spike in search activity Monday for the Chevrolet HHR, following the debut of the vehicle's "Car Wash Dudes Dudes may refer to:
AutoTrader.com witnessed a similar Super Bowl phenomenon in 2006 when Cadillac aired its "Fashion Show" spot during the game to launch its new generation Escalade es·ca·lade n. The act of scaling a fortified wall or rampart. [French, from Italian scalata, ultimately from Latin sc . Then, searches for the Escalade increased 18% the Monday following the Super Bowl compared to the Monday the week preceding the game. "It's been said baseball is America's pastime, but football is America's passion," said Shawn Tucker, manager of content, AutoTrader.com. "We're also passionate about cars. It's not surprising to see amplified interest for specific vehicles advertised during the Super Bowl given the record numbers of viewers and the anticipation of the ads shown during the game." Searches for Honda's CR-V CR-V Comfortable Runabout Vehicle (Honda) CR-V Compact Recreational Vehicle and Ridgeline ridge·line n. See ridge. Noun 1. ridgeline - a long narrow range of hills ridge arete - a sharp narrow ridge found in rugged mountains , also featured in Super Bowl television spots, increased Monday by 4.4% and 2.2%, respectively. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online -- dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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