AutoTrader.com Renews Exclusive Partnership with Univision.com.Industry Leaders Provide Most Comprehensive Online Automotive Resources for Hispanics, Collaborate to Include Streaming Commercials ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, and Univision Online, Inc., the interactive division of Univision Communications Inc. (NYSE NYSE See: New York Stock Exchange : UVN UVN Ustredni Vojenska Nemocnice (Prague) ), today announced the continuation of their successful partnership. The new multi-year agreement provides the Hispanic community with the most comprehensive online automotive shopping and selling resources on Univision.com, the most visited Spanish-language web destination in the U.S. Under the agreement, AutoTrader.com continues to be the exclusive new and pre-owned vehicle resource on Univision.com. AutoTrader.com's tools and features, which include direct links to over 3 million vehicle listings, are prominently placed on Univision.com and its local websites and classifieds section. For the first time ever, AutoTrader.com will feature customized promotional videos that can be accessed from Univision.com's local city websites. This local coverage allows AutoTrader.com to reach Hispanics in their city as they navigate through the decision-making process during their car-shopping experience. "Univision.com has been of principal importance to our success in reaching the United States' growing Hispanic population from the day we established our partnership in 2003," said Chip Perry, president and chief executive officer, AutoTrader.com. "AutoTrader.com continues to meet the needs of Hispanics by providing them the best tools and resources for their car-shopping and car-selling needs." "Through our partnership, Univision.com and AutoTrader.com have made it easier for Hispanics to shop for cars online in Spanish," said Javier Saralegui, president, Univision Online. "We're excited to connect advertisers and auto consumers through exclusive content that offers our visitors the best tools and interactivity online." About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga, is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners. Autotrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. About Univision Online, Inc. Univision Online, Inc. is the interactive division of Univision Communications Inc. (NYSE:UVN), the premier Spanish-language media company in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Univision Online owns and operates the premier Spanish-language Internet destination in the U.S., located at www.univision.com, and is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Univision Communications Inc. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 99% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 87% of U.S. Hispanic Households; Galavision, the country's leading Spanish-language cable network; Univision Television Group, which owns and operates 62 television stations in major U.S. Hispanic markets and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. ; Univision Radio Univision Radio is the radio division of media giant Univision. The company was formerly known as Hispanic Broadcasting Corporation. It is the eighth largest radio company in the United States, and it specializes in Spanish language radio formats. , the leading Spanish-language radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group The Univision Music Group Is the #1 Latin music company in the U.S. with approximately 45% market share. Founded in April 2001 with a vision of releasing and marketing the best of every genre of Latin music, the Univision Music Group now includes three record labels: Univision , which includes Univision Records, Fonovisa Records Fonovisa Records is an American Spanish language record label. Fonovisa mainly produces Mexican style music. It is well known for its signing with artists such as Enrique Iglesias and ThalĂa. In late 2001, Fonovisa was acquired from Televisa by the Univision Music Group. , La Calle Records and Mexico-based Disa Records Disa Records is a privately owned record label based in Monterrey, Nuevo Leon, Mexico. Specializing in Spanish language recordings, the company's works are distributed in the United States by Universal Music Group. [1]. as well as Fonomusic and America Musical Publishing companies. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa's pay television channels in the U.S., and a non-voting 14.9% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.univision.net. |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion