AutoTrader.com Provides Consumers with New Shopping Resources.Website features educate shoppers on alternative fuel trends, crossover Crossover The point on a stock chart when a security and an indicator intersect. Crossovers are used by technical analysts to aid in forecasting the future movements in the price of a stock. In most technical analysis models, a crossover is a signal to either buy or sell. vehicle offerings and certified pre-owned A Certified Pre-Owned or CPO, car is a type of used car. Most often late-model, they differ from run of the mill used cars by having been refurbished, and certified by the original dealer as being as good as new. vehicles ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, announces the launch of its alternative fuel, crossover vehicle and certified pre-owned trend and educational centers, offering consumers additional resources to assist with the car-shopping process. These centers, reached by clicking "Research and Compare" on the AutoTrader.com homepage, educate consumers on the latest in automotive trends, provide insight on manufacturer certified pre-owned programs and support the automotive companies in each of these niche categories. The alternative fuel trend center offers consumers educational insight on the latest in fuel technology, from ethanol ethanol (ĕth`ənōl') or ethyl alcohol, CH3CH2OH, a colorless liquid with characteristic odor and taste; commonly called grain alcohol or simply alcohol. to biodiesel and hydrogen to natural gas. The center also explains the ins-and-outs of one of the newest alternative fuel trends--E85-fueled vehicles, also known as 'Flex-Fuel" vehicles--and provides consumers with the top-searched hybrid vehicles This is a list of hybrid vehicles in chronological order of production: Early designs
Similarly, the crossover vehicle trend center provides shoppers with an explanation of the newest class of vehicles on the road, crossovers, also known as CUVs. This trend center explains the characteristics that identify a vehicle as a crossover and also provides a list of some of the most popular CUVs in today's marketplace. AutoTrader.com also introduces its new certified pre-owned education module to consumers. This audio as well as visually-based module provides shoppers the opportunity to learn more about the qualities and standards manufacturers use to give their stamp of approval and, therefore, certification on previously-owned vehicles. The module also presents consumers with the option to do a side-by-side comparison of the differences and similarities among automotive manufacturers certified See certification. programs. "Our newest research and compare features are designed to educate consumers on the latest automotive trends, eliminate confusion and assist them with the decision-making decision-making, n the process of coming to a conclusion or making a judgment. decision-making, evidence-based, n a type of informal decision-making that combines clinical expertise, patient concerns, and evidence gathered from process," said Matt McKenna, vice president of national account sales, AutoTrader.com. "The trend centers accomplish this task while, at the same time, supporting our manufacturer partners as they seek to effectively and efficiently educate consumers about their product offering in these categories." About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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