AutoTrader.com Partners with AskPatty.com.Online classifieds leader becomes primary provider of used and certified pre-owned A Certified Pre-Owned or CPO, car is a type of used car. Most often late-model, they differ from run of the mill used cars by having been refurbished, and certified by the original dealer as being as good as new. vehicle listings for women-advocate automotive website ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. -- AutoTrader.com, the ultimate automotive marketplace, today announced its partnership with AskPatty.com, making the company the primary provider of used and certified pre-owned vehicle listings for the women-advocate automotive website. Under the agreement, AutoTrader.com will receive prominent placement on the AskPatty.com homepage. AskPatty.com visitors will have access to AutoTrader.com's tools and features, which includes a direct link to the company's industry-leading used and certified pre-owned vehicle listings. Designed to provide women with a safe place to seek advice on cars, maintenance and other automotive related issues, AskPatty.com endorses AutoTrader.com as a women-friendly automotive company and partner. "AskPatty.com provides a tremendous service to women who seek automotive related advice," said Chip Perry, president and chief executive officer, AutoTrader.com. "Our newly-formed relationship gives AutoTrader.com the opportunity to enhance the car-shopping experience for the women who visit AskPatty.com by assisting them find the right car at the right dealership that matches their lifestyle and needs." "AutoTrader.com is committed to supporting women and is a generous sponsor of the Women's Automotive Association International, participating in a scholarship program for young women seeking careers in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. ," stated Jody DeVere, President, AskPatty.com, Inc. "AutoTrader.com employs more than 800 women and is to be commended as a role model to the automotive industry in regards to their HR and hiring initiatives with women. AskPatty.com is very excited to partner with AutoTrader.com and provide additional value to the car shopping experience for women through the AutoTrader.com search widget Pronounced "wih-jit," for decades, the term has been a popular word for a generic "thing" when there is no real name for it. It is often used to describe examples of made-up products along with other fictitious names; for example, "10 widgets, 5 frabbits and 2 dingits. ." "Women represent over half of all vehicles sold annually in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. with revenues topping $80 billion every year," stated Peter Martin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. AskPatty.com, Inc. "We are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. to be working with AutoTrader.com and their dealer customers to help provide the tools for a more enjoyable buying experience for female consumers." In addition to AutoTrader.com's placement on AskPatty.com, select AskPatty.com articles and stories will also be featured in AutoTrader.com's "Research and Compare" area. The articles will provide in-market, women car shoppers the opportunity to gain further insight and tips on the car-buying process from the AskPatty.com experts. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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