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AutoTrader.com Partners with Aether Systems' NetSearch to Offer Wireless Lead Tracking and Management System for Dealer Partners.


Business Editors/High-Tech Writers

ATLANTA & OWINGS MILLS, Md.--(BUSINESS WIRE)--Nov. 1, 2000

Merchant Notification System A modern notification system is a combination of software and hardware that provides a means of delivering a message to a set of recipients. For example, notification systems can send an e-mail when a new topic has been added to Wikipedia. (TM) Designed to Improve Efficiency,

Customer Service Now Available to More than

30,000 AutoTrader.com Dealer Partners

AutoTrader.com, the leading Internet destination and marketplace in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  for buying and selling used cars, and NetSearch, a division of Aether Systems, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AETH) today announced a partnership to provide wireless lead tracking and management services to automotive dealer partners across the country. The NetSearch Merchant Notification System(TM) (MNS MNS Minutes
MNS Maharashtra Navnirman Sena
MNS Malaysian Nature Society
MNS Mass Notification System
MNS Mirror Neuron System
MNS Metis Nation of Saskatchewan
MNS mission needs statement (US DoD)
MNS MaƮtre Nageur Sauveteur
) allows dealers to receive and track leads throughout the day via a handheld wireless device - resulting in the ability to provide a higher level of customer service and the potential for increased sales.

AutoTrader.com's 30,000 dealers will now be able to purchase NetSearch's Merchant Notification System directly from AutoTrader.com. The MNS allows dealers to access, manage and respond to consumers' online requests, anytime and from anywhere. Dealerships will also be able to track all leads that come through the system, respond to existing customers' requests, and access real-time web-based management reports.

"Shoppers come to AutoTrader.com to find their ideal used car in our enormous inventory of 1.5 million listings and to make the shopping process easier and more convenient," said Chip Perry, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AutoTrader.com. "Those customers who contact dealers who use the MNS can now be guaranteed a more seamless shopping experience -their requests and questions can be answered in a fast and efficient manner."

"As car buyers expectations continue to change, it is important that dealers continue to meet and exceed these expectations," said Greg Patrick, Corporate Accounts Director at NetSearch. "This alliance demonstrates AutoTrader.com's commitment to providing their dealer partners with the best service possible which now includes access to a timely response system to on-line requests."

Patrick continued, "This agreement provides NetSearch with an opportunity to significantly increase market share in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. , and provides AutoTrader.com dealers with a system to give online shoppers a speedy response to their requests and the potential for increased sales."

About AutoTrader.com

AutoTrader.com (www.autotrader.com), the world's largest used car marketplace, fundamentally improves the way people buy and sell cars by providing a comprehensive source of credible information and a selection of more than 1.5 million used vehicles for sale. AutoTrader.com is the exclusive online distributor of the automotive listings contained in the Auto Trader For the independent US based company, see .

Auto Trader is an automotive sales website and automotive classified magazine in the UK that is owned by the Trader Media Group. It began as a print publication in 1977.
(R)and AutoMart(R)print magazines published by Trader Publishing Company. AutoTrader.com is also the exclusive online distributor of used car listings data collected by Manheim Auctions, Inc. and the Dealer Services Group of Automatic Data Processing Same as data processing. , Inc. (NYSE NYSE

See: New York Stock Exchange
: AUD AUD

In currencies, this is the abbreviation for the Australian Dollar.

Notes:
The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion.
). AutoTrader.com's investors include Cox Enterprises, Inc., Manheim Auctions, Inc., Landmark Communications, Inc., the Dealer Services Group of Automatic Data Processing, Inc., Kleiner Perkins Caufield & Byers and eBay Inc.

About NetSearch

NetSearch, a division of Aether Systems (Nasdaq:AETH), is a leader in increasing Internet sales productivity through the use of wireless applications and advanced wireless technologies. NetSearch's Merchant Notification System (MNS) allows merchants to receive and reply to their on-line requests instantly, via a handheld wireless device. In addition to instant wireless response, the MNS offers merchants comprehensive, tracking and accountability tools. For more information, please contact NetSearch, online at www.aethersystems.com/netsearch.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 1, 2000
Words:553
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