AutoTrader.com Partners with ACC/ISP Sports Network.Title Sponsor of "ACC See adaptive cruise control. Tournament Game Presented by AutoTrader.com" for the ACC Basketball Tournaments ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announces a partnership with the ACC/ISP Sports Network as the title sponsor of the radio broadcast for all Atlantic Coast Conference The Atlantic Coast Conference (ACC) is a collegiate athletic league in the United States. Founded in 1953, the ACC's twelve member universities compete in twenty sports in the NCAA's Division I. (ACC) Men's Basketball Tournament games. AutoTrader.com will also be the title sponsor of the radio broadcast for all ACC Women's Basketball Women's basketball is one of the few games which developed in tandem with men's. It became popular, spreading from the east coast of the United States to the west coast, in large part via women's colleges. Tournament games on XM radio. AutoTrader.com's broadcast sponsorship includes ACC Radio title sponsorship of the ACC Men's Basketball Tournament The ACC Men's Basketball Tournament (popularly known as the ACC Tournament) is the conference championship tournament in basketball for the Atlantic Coast Conference (ACC). The tournament has been held every year since 1954, one year after the conference's creation. March 8-11 and the Women's Tournament March 1-4. These games will be announced as the "ACC Tournament Game presented by AutoTrader.com." The games will be broadcast across approximately 51 radio affiliates and XM radio. The deal also includes AutoTrader.com mentions, 30-second spots and features during the broadcasts. "We're proud to partner with such a historically dominant conference and reach all the dedicated fans who tune in for these games," said Clark Wood, vice president, marketing, AutoTrader.com. "Our ACC presence, combined with our other marketing programs, consumer awareness and online partnerships all help AutoTrader.com continue to reach more car shoppers." The partnership is part of an aggressive 2007 media buy that will peak during the prime car buying season from spring through fall. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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