AutoTrader.com Launches Keyword Search.Feature increases exposure to the most cars anywhere ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. -- AutoTrader.com, the ultimate automotive marketplace, today announces the launch of its Keyword Search and Features Checklist functions. The new features customize the car-shopping process and make it easier for consumers to find the exact car of their choice in the largest database of vehicles. Consumers can search for vehicles by selecting up to 11 specific features now available in the search form, such as "moon roof," "handicapped accessible" and "leather interior," which ensures the cars in the search results match their specific "must-haves." Additionally, Keyword Search provides an open search field allowing shoppers to further narrow the scope of their shopping experience. For example, consumers can now search for cars by vehicle series and class using the Keyword Search field. Both the Keyword Search and the new Features Checklist functions add depth to the search process for shoppers who know what they're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. . Once visitors to AutoTrader.com enter a zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. in Find Your Car, they are given the option to "View more search criteria." This reveals an expandable search form with Features Checklist and Keyword Search fields. The new features work with My AutoTrader.com a a recently launched "shopping cart" that allows users to save searches of their favorite vehicles. This makes personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. of the site quick and easy, allowing shoppers to come back in the middle of their search and pick up where they left off. "Combining our more than 3 million cars with these new features creates a personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. experience unique to AutoTrader.com," said Jim Franchi, director of product management, AutoTrader.com. "This ease of use is what our 11 million monthly shoppers have told us they want, and what we'll continue to enhance for them." About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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