AutoTrader.com Launches Credit Center.Feature provides dealers that offer special financing services to in-market, credit-challenged buyers with additional showroom traffic ATLANTA Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. -- AutoTrader.com, the ultimate automotive marketplace, today announces the launch of the site's credit center, a groundbreaking feature designed to drive in-market, credit-challenged car shoppers to AutoTrader.com dealer customers who offer special-financing and "Buy Here Pay Here" services. The credit center is a key component of AutoTrader.com's new suite of 2007 dealer advertising solutions, which annually deliver products and services to its dealer customers to more effectively drive qualified buyers to their dealerships. The credit center is a first-of-a-kind online match-making tool that helps credit-challenged buyers locate local dealers who provide financing solutions that meet their needs. Prior to the introduction of AutoTrader.com's credit center, the only way credit-challenged buyers could locate dealers interested in serving them was to either physically search for and visit dealerships in-person adj. 1. undertaken by an individual in person; as, an in-person appearance s>. Adj. 1. in-person - an appearance carried out personally in someone else's physical presence; "he carried out the negotiations in person"; "a or to use online sites that require the disclosure of confidential personal information. Consumers access the credit center from AutoTrader.com's homepage and can immediately find local dealers who offer special-finance and Buy Here Pay Here services by clicking on the credit center's "Connect" tab. Consumers are then given the option to enter their zip code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. to reveal a list of local dealers who have chosen to advertise their Buy Here Pay Here services on AutoTrader.com. The feature also provides a map of the local area dealerships included in the generated list. "The credit center provides AutoTrader.com Buy Here Pay Here dealer customers with a unique avenue to merchandise their services in a powerful new way to credit-challenged car shoppers," said Chip Perry, president and chief executive officer, AutoTrader.com. "Now, dealers can not only merchandise their dealerships to this audience in a highly-targeted fashion, but they can also better merchandise their vehicles to these customers more effectively." "Today, the buy here, pay here industry is the most rapidly growing segment of the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. ," said Ken Shilson, CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000. and founder of the National Alliance of Buy Here, Pay Here Dealers (NABD NABD National Association of Bikers with a Disability (Great Britain) NABD National Association of Buy, Here-Pay Here Dealers NABD Not A Big Deal NABD Naval Advance Base Depot NABD National Association of Builders and Developers )(www.bhphinfo.com). "AutoTrader.com's new credit center connects a growing number of credit challenged customers with dealers that can help them. What a great combination!" Additionally, the credit center helps deliver more in-market Buy Here Pay Here prospects to dealers by providing credit-challenged shoppers with educational tools and the opportunity to learn more about their own credit through several non-invasive Non-invasive A procedure that does not penetrate the body. Mentioned in: Multiple-Gated Acquisition Scan non-invasive 1. not penetrating the skin, e.g. a non-invasive test. 2. features, such as the car credit wizard Instructional help in an application or system development environment that guides the user through a series of multiple choice questions to accomplish a task. For the most part, wizards are more effective than the help menus found in most applications, which often border on the atrocious. . Also located under the credit center's "Connect" tab, the wizard gives shoppers the opportunity to learn more about their own estimated level of credit by answering a series of short questions. Consumers' answers are anonymous and the information is neither shared with lenders nor stored by AutoTrader.com. Based on consumers' answers and their corresponding estimated credit level--"excellent to good," "good to fair" or "fair to poor"--the credit center provides a list of local dealers best equipped to work with car shoppers in each respective credit category. In turn, the feature not only assists car shoppers, but also provides dealers who offer specific credit-based services with qualified showroom traffic. The credit center also offers educational insight under the "Learn" tab for first-time car buyers and to those individuals who do not have an established credit record; and also, the center provides shoppers with a tool located under the "Calculate" tab to calculate payments and other car-buying financial scenarios. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Per·kins , Frances 1882-1965. American social reformer and public official. As U.S. secretary of labor (1933-1945) she was the first woman to hold a cabinet position. Caufield & Byers is also an investor. |
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