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AutoTrader.com Enhances Online Inventory, Expands High-Quality Certified Vehicle Program.


Business Editors/Automotive & High-Tech Writers

ATLANTA--(BUSINESS WIRE)--Aug. 2, 2001

Audi of America Joins Other Top Manufacturers Offering Certified

Vehicles on the Leading Automotive Classifieds Site

AutoTrader.com, the leading Internet auto classifieds destination and marketplace in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today announced the addition of Audi Assured Certified Used Cars to the site's Certified Vehicle listings program.

Audi joins a growing list of leading automotive companies already signed on to offer their certified inventories on AutoTrader.com. Participating manufacturers will be able to advertise their inventory of certified used cars across AutoTrader.com's monthly user base of more than five million unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions. , resulting in increased leads and potential sales. With this added service, consumers searching for a used vehicle on AutoTrader.com will be offered the option to search exclusively from a database encompassing thousands of certified Audi vehicles currently listed on the site. Audi joins a growing list of top manufacturers who participate in AutoTrader.com's Certified Vehicle program, including Toyota, Lexus and Honda.

Through AutoTrader.com's Certified Vehicle program, consumers are able to conduct a search for the make, model and year of the vehicle they choose and specify their interest in viewing certified vehicle results only, from nationwide Audi dealers participating in the certified program. All certified search results include detailed vehicle descriptions with color photos of the vehicles. Consumers have the benefit of an easy and convenient search experience for high-quality, factory-backed, certified used vehicles from top manufacturers. In addition, consumers can learn more about Audi's Assured Certified Used Car program through the www.audiusa.com/preowned hyperlink to the manufacturer's homepage.

"With the current economic climate, automotive dealers and manufacturers are finding that there is an increased demand for certified used vehicles, as they offer more security and peace of mind to consumers," said Chip Perry, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AutoTrader.com. "By employing an added value Added value in financial analysis of shares is to be distinguished from value added. Used as a measure of shareholder value, calculated using the formula:

Added Value = Sales - Purchases - Labour Costs - Capital Costs
 such as our certified program and leveraging certified inventories from leading manufacturers such as Audi, we are continuing to raise the bar for the quality of resources and services we are providing to our dealers and consumers, resulting in momentous success for our business."

Through a one-of-a-kind technical approach to enable certified-only vehicle searches on its Web site, AutoTrader.com will simply receive a data feed from Audi containing a list of certified vehicles that have been registered by their dealers. AutoTrader.com then lists the cars in both their basic and featured listing format, depending on whether or not the dealer is a paying customer, as well as in a certified-only search. This allows consumers the option to search for certified-only vehicles only or for all Audi vehicles listed on AutoTrader.com.

According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 recent industry research, used car sales are rising, with more than 41 million used cars sold in the United States last year alone. A growing portion of these sales include low-mileage, certified used vehicles, backed by the manufacturer, which undergo a thorough inspection and are available to consumers with financing options and a certified limited warranty Limited warranty

A warranty with certain conditions and limitations on the parts covered, type of damage covered, and/or time period for which the agreement is good.
. According to AutoTrader.com's own research, three-fourths of the site's 5 million unique monthly visitors are searching only for used cars, while half of them indicate that they are interested in certified cars. Audi along with Toyota, Lexus and Honda are leading the way in offering certified vehicle programs to consumers through AutoTrader.com, helping to fuel record growths in their individual certified programs.

About AutoTrader.com

AutoTrader.com is the Internet's largest auto classifieds marketplace and a comprehensive main source for consumers interested in buying or selling a new or used vehicle, or seeking information on price comparisons, safety tips, financing, insurance or warranty information. Through its strategic alliances with Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , Trader Publishing Company, ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing.

(2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp.
, Inc., America Online See AOL.  and eBay, AutoTrader.com aggregates in a single location a comprehensive database of 1.5 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide consumers the largest selection of used vehicles in their local market.

AutoTrader.com was created in 1997 and is a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Manheim Auctions, Inc., the world's largest operator of wholesale auto auctions since 1945. Manheim Auctions, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of media conglomerate Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., is AutoTrader.com's principal stockholder and a key investor along with Landmark Communications Landmark Communications is a privately held media company headquartered in Norfolk, Virginia and specializing in cable television, broadcast television, print publishing, and internet publishing. , ADP, Inc., eBay, Inc, and the venture capital firm Kleiner Perkins Caufield & Byers. For more information, visit http://www.autotrader.com or call 404/269-7359.
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 2, 2001
Words:739
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