AutoTrader.com Appoints Seasoned Auto Industry Expert to Executive Staff; Former Gomez Analyst to Drive Research, Planning and Strategic Marketing Initiatives.Business Editors & Automotive/Technology/Internet Writers ATLANTA--(BUSINESS WIRE)--April 18, 2001 AutoTrader.com, the leading Internet automotive classifieds destination and marketplace in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , today announced the appointment of Dawn McGreevey as director of research and planning, a newly-formed position at the company. McGreevey brings a wide range of expertise to AutoTrader.com, most recently acquired from Gomez Inc., an Internet quality measurement firm based in Massachusetts. Her experience will allow her to spearhead all consumer, business and trade research, as well as identify and manage new marketing opportunities for AutoTrader.com. She will report directly to Clark Wood, AutoTrader.com's vice president of marketing. "Dawn's ability to analyze and craft strategic recommendations for the marketing team will be important to the continued development and growth of the company," said Jim McKnight James Arthur McKnight (June 1, 1936 - February 24, 1994) was a Major League Baseball player from 1960 to 1962 for the Chicago Cubs. His son Jeff McKnight was also a Major League player. External link
"I've been researching the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. for years and have studied the dot-com landscape thoroughly," said McGreevey. "AutoTrader.com clearly has a solid business model, strong brand recognition and very stable financial backing--a winning combination in today's marketplace." As senior analyst for Gomez, McGreevey led the company's coverage of the online automobile buying sector and was responsible for the production and management of the Internet Auto Manufacturer Scorecard and the Internet Auto Buying (Third Party Services) Scorecard. Her duties included conducting objective customer and industry analysis and research to provide decision-making support for professionals and business leaders. McGreevey's duties as AutoTrader.com's director of research and planning will include the development and implementation of a new consumer and dealer marketing initiative, continuing to build solid brand equity within the automotive, consumer and Internet categories as well as using research and analysis to help assess and recommend potential strategic marketing partnerships for the company. McGreevey has also served in product management and marketing research for Saab Cars USA, where she was responsible for Saab's U.S. 9-3 model lineup. She earned a B.A. from Trinity College Trinity College, Ireland: see Dublin, Univ. of. Trinity College Private liberal arts college in Hartford, Conn., founded in 1823. It is historically affiliated with the Episcopal church, though its curriculum is nonsectarian. in Connecticut and an M.B.A. from Emory's Goizueta Business School Goizueta Business School (pronounced goy-swet-ah) is the business school of Emory University in Atlanta, Georgia. It is named after Roberto Goizueta, a former president of The Coca-Cola Company. in Atlanta. About AutoTrader.com AutoTrader.com is the leading Internet destination and marketplace in the United States for buyers and sellers of used cars, light trucks, vans and sport utility vehicles This page lists sports utility vehicles currently in production (as of April 2007), as well as past models. The list includes crossover SUVs, Mini SUVs, Compact SUVs and other similar vehicles. and for consumers seeking information regarding automotive products and services, such as insurance, financing and warranties. AutoTrader.com utilizes the power of the Internet and its ability, through its exclusive strategic alliances, to aggregate in a single location an extensive network of industry participants and a comprehensive database of automotive information to create an open marketplace that is local, regional and national in nature. AutoTrader.com contains approximately 1.5 million used vehicle listings. AutoTrader.com, formerly AutoConnect.com, was formed in 1997 as a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Manheim Auctions Manheim Automotive Services is the largest and highest volume wholesale automobile auction company in the world. As a subsidiary of Cox Enterprises, Inc., Manheim provides services including financing, title work, transportation, recovery, auto body repair, dealership management , Inc., which has been in business since 1945 and is the world's largest operator of wholesale auto auctions. Manheim Auctions, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late , Inc., a leading media conglomerate, is AutoTrader.com's principal stockholder and one of AutoTrader.com's strategic partners. Other investors in AutoTrader.com include entities with which AutoTrader.com has also formed strategic relationships, such as Trader Publishing Company, ADP (1) (Automatic Data Processing) Synonymous with data processing (DP), electronic data processing (EDP) and information processing. (2) (Automatic Data Processing, Inc., Roseland, NJ, www.adp. , Inc., eBay, Inc. and the venture capital firm, Kleiner Perkins Caufield & Byers. |
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