AutoTrader.com Announces Largest and Most Diversified Marketing Campaign to Date.2007 campaign spans key car-buying season ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announced a multimillion dollar marketing campaign that includes adding the New York Yankees  Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. to its roster of promotional and media
partnerships with six Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).Major League Baseball (MLB) is the highest level of play in North American professional baseball. (MLB MLB Major League Baseball MLB Minor League Baseball MLB Middle Linebacker (football) MLB Motor Life Boat MLB Matt Leblanc (actor) MLB Mother Love Bone (band) ) teams during the 2007 season and a media buy, beginning April 2, extending across 12 television networks. The television campaign will feature over 800 spots and 116 billboards and will run throughout the peak car-buying season from April through September. The campaign and AutoTrader.com's newly-formed partnership with MLB's New York Yankees accentuates the company's commitment to local marketing. As AutoTrader.com begins it second season of MLB partnerships, the Yankees provide a high-impact addition, in the country's largest media market, to the five returning AutoTrader.com MLB partner teams for 2007, including: the Atlanta Braves, Chicago Cubs, Texas Rangers, Philadelphia Phillies and the Los Angeles Angels of Anaheim For the pre-1958 Pacific Coast League team, see . The Los Angeles Angels of Anaheim are a professional baseball team based in Anaheim, California. The Angels are a member of the Western Division of Major League Baseball's American League. . Each fully-activated partnership includes several of the following elements: team radio advertising, electronic or static stadium signage, scoreboard and on-line consumer promotional programs with media support and customized, in-game features. Another component of AutoTrader.com's 2007 marketing campaign includes a national media buy, beginning April 2. In addition to running AutoTrader.com commercials, the expansive media buy will provide additional support to select local markets throughout the country in the form of customized, market-specific, television spots and outdoor boards. The 12-network media buy includes, but is not limited to, the following: ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , sponsoring Jimmy Kimmel Live!; CBS (Cell Broadcast Service) See cell broadcast. , The Late Show and The Late Late Show; NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , The Tonight Show; USA Network, spots airing during Monk, House, Law & Order CI and Law & Order SVU SVU Special Victims Unit SVU Southern Virginia University (Buena Vista, Virginia) SVU Society for Vascular Ultrasound SVU Sri Venkateswara University (Tirupati, India) SVU Syrian Virtual University ; Comedy Central, featuring custom vignettes during April's National Car Care Month; custom integration in Spike TV's Powerblock, a 120-minute block of auto enthusiast programming on Saturday mornings and Sunday afternoons; Speed Channel, sponsoring Unique Whips and the reality-racing series PINKS; continued sponsorship of TNT's NBA on TNT The NBA on TNT, known since October 2002 as TNT NBA Thursday, is a weekly broadcast of National Basketball Association games on Turner Network Television by Turner Sports, perhaps TNT's signature program. Tip-Off Show; and sponsoring select programs on MTV, History Channel, Sci Fi Channel Sci Fi Channel may refer to:
"As AutoTrader.com continues to serve its ever-increasing base of dealership customers, we are concentrating our marketing efforts on reaching a broad and diversified audience of car shoppers," said Clark Wood, vice president of marketing, AutoTrader.com. "The breadth of our media buy combined with the local market interaction we'll facilitate through our Major League Baseball team media, stadium and on-line partnerships demonstrates AutoTrader.com's commitment to drive car shoppers to the over 3 million vehicle listings on our site at the peak of the car-buying season." About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary of Cox Enterprises. The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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