AutoTrader.com Announces Exclusive Classifieds Relationship with MSN Autos.Online Leaders Combine Forces to Maximize Audience and Automotive Listings Inventory for Consumers and Dealers ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announced a new strategic relationship with MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). Autos that makes AutoTrader.com the exclusive provider of new, used and certified pre-owned A Certified Pre-Owned or CPO, car is a type of used car. Most often late-model, they differ from run of the mill used cars by having been refurbished, and certified by the original dealer as being as good as new. vehicle listings on MSN Autos. The alliance provides users of MSN Autos (http://autos.msn.com) with access to AutoTrader.com's more than 3 million dealer and private seller vehicle listings and creates one of the most comprehensive automotive networks on the Internet. The multi-year agreement expands AutoTrader.com's industry-leading car shopping audience by enabling dealers to reach the large and rapidly growing consumer audience of MSN Autos. In 2006 AutoTrader.com rated as the most useful independent auto shopping site in the J.D. Power and Associates 2006 Used Autoshopper.com Study, while MSN Autos has consistently rated in the top 10 most trafficked automotive channels over the last year, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Nielsen/NetRatings. As the two companies combine efforts, consumers who visit MSN Autos now have the ability to search AutoTrader.com's new, used and certified pre-owned vehicle inventory, while taking advantage of the best features both sites have to offer, such as MyAutoTrader.com--a popular saved search and personal shopping cart function--and the new car reviews from award-winning automotive journalists on MSN Autos. For the first time, through AutoTrader.com's inventory, MSN Autos visitors will have access to new vehicle listings. In addition, AutoTrader.com will power the certified pre-owned information section on MSN Autos, providing consumers the opportunity to compare each respective manufacturer's certified See certification. program in a side-by-side comparison. Also under the newly-formed relationship, MSN Autos will provide AutoTrader.com with vehicle reviews, industry articles and video footage from the country's premier auto shows An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year. . The featured content will be located within AutoTrader.com's "Research & Compare" section, accessed from the site's homepage. "MSN Autos increases the breadth of AutoTrader.com's already industry-leading audience and helps further deliver on our mission to provide our dealer customers with the more car buyers," said Chip Perry, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of AutoTrader.com. "The launch of this relationship works in concert with our summer-long marketing campaign and further establishes AutoTrader.com as the premier auto classifieds site and the ultimate automotive marketplace." "We are very excited about the alliance with AutoTrader.com as it brings together MSN Autos' industry-leading content with AutoTrader.com's premiere classified offerings for the benefit of our MSN consumers," said Scott Ehlers, general manager of MSN Marketplaces. AutoTrader.com's collaboration with MSN Autos adds to what is already one of the most expansive automotive networks on the web. In addition to MSN Autos, AutoTrader.com powers vehicle listings for Yahoo! Autos, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , AskPatty.com, Edmunds.com, Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. Systems syndicated television websites, NADAguides.com and Univision.com. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 13 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. |
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