AutoTrader.com Adds Carfax One Owner Highlight to Listings.CENTREVILLE Centreville may refer to: Canada
"Ownership history is one of the most important factors that drives a used car buyer's decision," said Larry Lar´ry n. 1. Same as Lorry, or Lorrie. Gamache, communications director at Carfax. "Carfax One Owner cars are more valuable to consumers and preliminary results do show a lift in resale resale n. selling again, particularly at retail. In many states a "resale license" or "resale number" is required so that the state can monitor the collection of sales tax on retail sales. RESALE. value against those with multiple owners. Dealers now can more effectively market these premium cars to the millions of AutoTrader.com shoppers." Carfax One Owner cars make up more than 60% of the average dealer's inventory. A Carfax One Owner logo will clearly distinguish these cars on both AutoTrader.com's search results and vehicle details pages. In addition, the entire Carfax Vehicle History Report can be accessed for free directly from the vehicle listings. "The Carfax One Owner highlight greatly enhances AutoTrader.com's unique car-shopping environment," said Chip Perry, president and chief executive officer, AutoTrader.com. "Now, shoppers can quickly and easily identify these valuable one-owner cars among the millions of vehicles in our inventory." Carfax and AutoTrader.com are two of the most popular automotive Web sites. The companies joined forces in 2005 to help used car buyers and sellers make better decisions by improving online used car listings. About Carfax Millions of consumers rely on the most trusted provider of vehicle history information, Carfax, each year. Using the unique 17-character vehicle identification number (VIN VIN Vulvar intraepithelial neoplasm, see there ) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reports[TM] provide information that can impact a consumer's decision about a used car or truck. Carfax is a wholly-owned subsidiary of R.L. Polk & Co. For more information, visit www.carfax.com. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta Atlanta (ətlăn`tə, ăt–), city (1990 pop. 394,017), state capital and seat of Fulton co., NW Ga., on the Chattahoochee R. and Peachtree Creek, near the Appalachian foothills; inc. 1847. , Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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