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AutoTrader.Com Title Sponsor of ESPN's Highly-Rated 'Drive' Series.


First DRIVE broadcast will showcase AutoTrader.com-sponsored Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  Auto Show An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year.  

ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, today announces the renewal of its second season as title sponsor of the highly-rated ESPN ESPN Entertainment and Sports Programming Network  'Drive' television seriesCodocumenting highlights from four of the most prestigious auto shows in the United StatesCoand its official sponsorship of the Los Angeles Auto Show, December 1 - 10, 2006. The first episode of AutoTrader.com DRIVE will feature highlights from the AutoTrader.com-sponsored Los Angeles Auto Show and will air on ESPN2 January 7 at 11 a.m. ET. Three additional installments of DRIVE, showcasing the Detroit, Chicago and New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 auto shows, respectively, will follow in 2007.

AutoTrader.com DRIVE, produced by High Impact Television (HIT), will air on both ESPN and ESPN2 and will capture the thrill thrill (thril) a vibration felt by the examiner on palpation.

diastolic thrill  one felt over the precordium during ventricular diastole in advanced aortic insufficiency.
 of the nation's most-heralded auto shows while providing viewers an inside look at the hottest new vehicle introductions in 2007, along with expert reviews, test drives and the latest in new automotive trends and technologies, including alternative fuels. New this year, the show will be presented in high definition and the television audience will also be invited to visit www.autotrader.com/drive to view additional exclusive footage from the auto shows and to learn more about the newest model vehicles on the road in 2007.

Now in its fifth season of the show, ESPN and AutoTrader.com introduce Tore Tore can refer to:
  • Tore, Scotland
  • Tore (volcano), in Papua New Guinea
See also: Töre
 Dietrich as host of the AutoTrader.com DRIVE series. With over 1,000 auto show new car introductions under his belt, Dietrich brings 12 years of auto show expertise to the program.

"I use AutoTrader.com all the time! The site sets the standard for bringing both auto enthusiasts and customers together with the cars they love," said Tore Dietrich, host of AutoTrader.com DRIVE. "I'm looking forward to working with the company that empowers consumers and helped revolutionize rev·o·lu·tion·ize  
tr.v. rev·o·lu·tion·ized, rev·o·lu·tion·iz·ing, rev·o·lu·tion·iz·es
1. To bring about a radical change in: Television has revolutionized news coverage.

2.
 car-shopping as we know it today."

In addition to the title sponsorship of DRIVE, for the first time AutoTrader.com is an official sponsor of the Los Angeles Auto Show December 1-10, 2006 at the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. . AutoTrader.com is also the presenting sponsor of the November 29 Media Day Keynote Breakfast and Press Lunch as well as the November 30 Press Breakfast and Press Lunch. Members of the AutoTrader.com Media Relations Team will be on-hand to offer insight on recent and current industry trends to interested parties.

"DRIVE's timely coverage of new vehicle launches and AutoTrader.com's growing presence at major auto shows builds credibility with key audiences," said Scott Tracy, director of strategic marketing, AutoTrader.com. "Both sponsorships allow us to connect with consumers and our dealer customers at a local level in a highly-tangible way."

About AutoTrader.com

AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising merchandising

Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product.
 products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles.

AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor.

About High Impact Television

High Impact Television (HIT), located in Irvine, Calif., is a multimedia production company specializing in the automotive, technology and toy industries. HIT produces ESPN's 'DRIVE' from the Detroit, Los Angeles, Chicago and New York Auto Shows. For more information on High Impact Television, please visit: www.highimpact.tv
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 27, 2006
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