AutoTrader.Com Hits Monthly Traffic Record in January.Sessions and page views also reach all-time high ATLANTA -- AutoTrader.com, the ultimate automotive marketplace, had its highest ever monthly traffic in January, with more than 13 million visitors. Additionally, sessions, or total number of visits to the website, and page views reached record highs, with 24 million sessions and 450 million page views. January's 13 million visitors is an increase of 19% over January of last year. The company attributes the spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression. (jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result. in traffic and site stats to strong marketing efforts, overall brand presence and industry leading online distribution partnerships. AutoTrader.com just launched a new advertising spot, entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Armada An earlier brand name for laptop computers from Compaq. The line was noted for its quality and innovative features. ," and continues as an official marketing partner of the NBA NBA abbr. 1. National Basketball Association 2. National Boxing Association NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (= and presenting sponsor of the NBA on TNT The NBA on TNT, known since October 2002 as TNT NBA Thursday, is a weekly broadcast of National Basketball Association games on Turner Network Television by Turner Sports, perhaps TNT's signature program. Tip-Off Show. "The combined efforts of our marketing programs, consumer awareness and our online partnerships all helped grow AutoTrader.com to these record breaking stats," said Chip Perry, president and chief executive officer, AutoTrader.com. "Armada kicks off our aggressive 2007 media buy that will peak during the prime car buying season from spring through fall." AutoTrader.com's inventory also continues to grow. Each day, there are more than 3 million vehicles listed on the site. About AutoTrader.com AutoTrader.com, created in 1997 and headquartered in Atlanta, Ga., is the Internet's leading auto classifieds marketplace and consumer information website. AutoTrader.com aggregates in a single location more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, which provide the largest selection of vehicles attracting more than 11 million qualified buyers each month. Through innovative merchandising products such as multiple photos and comprehensive search functionality, AutoTrader.com unites buyer and seller online - dramatically improving the way people research, locate and advertise vehicles. AutoTrader.com is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of Cox Enterprises Cox Enterprises is the successor to the publishing company founded in Dayton, Ohio, by James Middleton Cox, who began with the Dayton Daily News. The company is private, 98% controlled by the octogenarian daughter of Cox, Anne Cox Chambers, and the two children of her late . The venture capital firm Kleiner Perkins Caufield & Byers is also an investor. |
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