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AutoSmartUSA.com Showcases New Web Site Increasing Sales and Investor Interest.


JERSEY CITY, N.J.--(BUSINESS WIRE)--May 18, 1999--

AutoSmart Attracting Attention as Internet Portal

AutoSmart USA. Inc., a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of Interactive Multimedia Network, Inc., (OTC OTC

See: Over-the-counter.


OTC

See over-the-counter market (OTC).
 BB: IMNI IMNI Institute for Molecular and Nanoscale Innovation (Brown University, RI) ) offers a unique concept for car and truck buyers, the opportunity to purchase or lease the new car or truck of their choice for as low as 2% over factory invoice.

As a full-service Internet web site devoted to the retail sale of cars, light trucks, SUV's and vehicle accessories, www.autosmartusa.com allows a consumer to directly purchase a new vehicle as smoothly as ordering a pizza. Consumers begin the process of securing the lowest possible price for a new car or truck, with the specific options requested, with the click of their mouse and then proceed to finalize fi·nal·ize  
tr.v. fi·nal·ized, fi·nal·iz·ing, fi·nal·iz·es
To put into final form; complete or conclude: "They have jointly agreed ...
 the sale including financing or leasing within minutes.

Referred to in Internet circles as a "Call to Action Site," the AutoSmartUSA.com web site has generated a steady stream of automotive registrations. AutoSmartUSA' s NEW Interactive Direct-Response menu-driven web site was developed with advice from the online consumer and has spiked a further increase in activity and interest in AutoSmartUSA and the parent company, IMNI. This additional traffic has major Internet companies taking a hard look at a "strategic partnership" with AutoSmartUSA.

Online Credibility Critical . . .

Equally important is the ability of the web site to convey "online credibility" to AutoSmartUSA, its Dealer Network, Affiliates Program and, most importantly Adv. 1. most importantly - above and beyond all other consideration; "above all, you must be independent"
above all, most especially
, the Consumer who is about to purchase a new car or truck. "It's one thing to email `who we are' and speak to customers courteously cour·te·ous  
adj.
Characterized by gracious consideration toward others. See Synonyms at polite.



[Middle English corteis, courtly, from Old French, from cort, court; see
, it's quite another to show them!" stated William J. Auletta, Corporate Director of Marketing of IMNI. The site transports the consumer from new cars, trucks and pre-owned luxury vehicles to pertinent corporate and Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 information about AutoSmartUSA and its parent, IMNI, to online shopping as the experience is aimed at providing a comfort level for the purchase of a product. The new web site achieves that goal . . . ," states Mr. Auletta.

Interactive Multimedia Network, Inc., AutoSmartUSA's parent company, has seized upon this "portal" opportunity to showcase the many divisions of its e-commerce company utilizing Interactive Convergence; the crossover Crossover

The point on a stock chart when a security and an indicator intersect. Crossovers are used by technical analysts to aid in forecasting the future movements in the price of a stock. In most technical analysis models, a crossover is a signal to either buy or sell.
 of platforms for the sale of a product or service: Television linked to the Internet and linked again to Retail. IMNI is promoting its Family Shopping Village: www.shop-the-net.com and additionally its AutoSmartUSA revenue share "affiliates program" for web masters. Based on the interest already generated in this program, AutoSmartUSA is well on its way to signing a projected 3,000 web masters before the end of the year.

"Webmasters love the program because they can participate in significant commission arrangements in the AutoSmartUSA affiliates program and can also participate with Shop-the-Net.com (www.shop-the-net.com) which offers a range of products and services for home and business," Auletta stated.

Television to Internet to Showroom . . .

The AutoSmartUSA Dealer Network is being supported by an aggressive regional and a national consumer advertising campaign which includes Interactive Home Shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com.  Television, Direct Response T.V. Commercials, print, radio, animated banners, AutoSmartUSA Affiliates program, targeted e-mail and national publicity. Additionally, IMNI will continue to give AutoSmartUSA prime exposure within its family shopping village.

The AutoSmartUSA advertising campaign is in full swing in South Florida, television has started as has the print campaign. Sports and personality radio sponsored by AutoSmartUSA starts next week as does the AutoSmartUSA Hour, a full hour of radio devoted to the Internet and the automotive enthusiast, which will initially air in the South Florida Market.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Disclosure - This Press Release contains or incorporates by reference "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
," including certain information with respect to plans and strategies of Interactive Multimedia Network, Inc., Shop-the-Net.com and AutoSmart USA, Inc., and AutoSmartUSA.com. For this purpose, any statements contained herein or incorporated herein by reference that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the forgoing for·go also fore·go  
tr.v. for·went , for·gone , for·go·ing, for·goes
To abstain from; relinquish: unwilling to forgo dessert.
, the words "anticipate(s)," "believe(s)," "expect(s)," "intend(s)," "plan(s)" "should" and similar expressions are intended to identify forward-looking statements. There are a number of important factors that could cause actual events or actual results of IMNI and its subsidiaries to differ materially from those indicated by such forward-looking statements.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 18, 1999
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