Auto-Graphics, Inc. Engages Blue Mine Group as Strategic Marketing and Sales Partner; New Initiative Reinforces Blue Mine Group's Reputation as Innovative Go-to-Market Partner for B2B Technology Companies.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- Blue Mine Group, a B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business technology market development company, announced today its go-to-market partnership with Auto-Graphics Inc., a provider of web-based library automation solutions based in Pomona, CA. Auto-Graphics has engaged Blue Mine Group's Services division to lead two strategic initiatives this year. Firstly, to help the company reposition itself within its core target market, public libraries; and secondly, to launch Auto-Graphics' newest product, AGent Search, into new vertical markets. The complete program offering includes strategy development, product management, marketing, sales and business development. "We chose to partner with Blue Mine Group based on its track record of growing technology companies through an integrated, entrepreneurial approach to strategy, marketing and sales," said Auto-Graphics' President Paul Cope. "We have been impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with the expertise, creativity and professionalism professionalism the upholding by individuals of the principles, laws, ethics and conventions of their profession. that Blue Mine Group brings to the table; their mix of strategy and execution capabilities is unique, and they are a very valuable partner for us." Working closely with Auto-Graphics' senior management, Blue Mine Group has devised an integrated program to more effectively market and sell Auto-Graphics' library products, leverage the company's extensive customer base, and strengthen relationships with target media, consultants and partners. Building on its strong reputation in the public library market, Blue Mine Group is also helping Auto-Graphics build a new business division by taking its new web-based solution into new vertical markets. "Blue Mine Group is ecstatic ec·stat·ic adj. 1. Marked by or expressing ecstasy. 2. Being in a state of ecstasy; joyful or enraptured. [French extatique, from Greek ekstatikos, from to help an established company like Auto-Graphics execute powerful and effective sales and marketing programs that are vital to its short and long-term corporate objectives," commented Michael Lurie, founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Blue Mine Group. "Our innovative approach and business model offers tremendous value to technology companies, from those just starting out to veteran companies launching new initiatives or entering new markets. We look forward to strengthening our relationship with Auto-Graphics as a partner in its ongoing success." About Auto-Graphics Founded in 1950, Auto-Graphics has been a technology innovator for more than five decades, providing data automation solutions to customers across multiple industries. For the past 35 years, Auto-Graphics has helped libraries of all sizes become more efficient and patron-centric. Its flagship solution, AGent(TM), is one of the most comprehensive library automation platforms available today, allowing libraries of any size manage, share and search their resources. The AGent integrated product suite -- currently used by more than 5,000 libraries in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. -- comprises a complete ILS ILS In currencies, this is the abbreviation for the Israeli Shekel. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. system for public libraries; a robust ILL solution for consortial entities and member libraries; and a powerful federated search Federated search is the simultaneous search of multiple online databases and is an emerging feature of automated, Web-based library and information retrieval systems. It is also often referred to as a portal, as opposed to simply a Web-based search engine. solution for both public and academic libraries. For more information, please visit www.auto-graphics.com. About Blue Mine Group Blue Mine Group markets and sells innovative B2B software, web and wireless solutions. Our business model is based on partnering with technology companies to take their products to market, operating either as their extended sales and marketing team or through go-to-market joint ventures. Our goal is to create substantial value for all our stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. -- transformational business impact for our customers, accelerated revenue growth for our technology partners, and attractive returns for our investors. For more information, give us a call at (858) 792-2633 or visit www.blueminegroup.com. |
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