Auto buff TV.OctaneTV, a new Video-on-Demand channel for auto enthusiasts, has launched with a network of 22 million screens. That number includes all Comcast and Time Warner VoD homes, broadband (at www.OctaneTV.com), and mobile. The channel expects to be available on 40 million screens by early 2007. Ripe Digital Entertainment Ripe Digital Entertainment (RDE) is an on-demand digital entertainment company with television networks. RDE was founded byt CEO Ryan Magnussen. Launched in 2005, RDE is credited with developing the first multi-platform television on demand network, offering instant access to men’s , the Los Angeles-based company behind OctaneTV, specializes in short-form "attention-deficit friendly" television, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the company. It consists of shows lasting five to 15 minutes, providing viewers exactly the type of high-impact visual stimulation they want. Advertising figures in the programming in ways that discourage fast-forwarding or skipping to avoid commercials. "There's a huge audience for automotive lifestyle programming currently underrepresented un·der·rep·re·sent·ed adj. Insufficiently or inadequately represented: the underrepresented minority groups, ignored by the government. in the marketplace," said Ryan Magnussen Ryan Magnussen is an American businessperson and media entrepreneur. In 1995, he founded Zentropy Partners, which grew to become the fifth-largest interactive advertising agency in the United States. , chief executive of Ripe Digital. "We've got programs for the Import Tuner, the 'Fast and Furious' crowd, such as 'Hot Import Nights.' There's 'Racing Beat' for the racing enthusiast We have a show with Travis Pastrana Travis Alan Pastrana (born October 8, 1983, in Annapolis, Maryland) is a motorsports competitor who has won championships and X Games gold medals in several events, including supercross, motocross, freestyle motocross, and rally racing. doing his motorcycle back flips A back flip, also known as a papes or dipset, is practiced in gymnastics, tricking, and various other activities. It is a move in which the person executing the move jumps from two feet, rotates backwards in the air, and lands on their feet again, without needing to for the first time. Viewers want this programming and advertisers are hungry for the venue as well." Advertisers for the OctaneTV launch include Dodge, Craftsman and Cingular. Audience tracking will come from Rentrak for VoD, Webside Story for broadband, and various mobile carriers for phone traffic. Staff reporter Joel Russell can be reached at (323) 549-5225, ext. 237, or at jrussell@labusinessjournal.com. |
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