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Auto Suppliers Recognize the Value of Global Product Development, Face Numerous Challenges, OESA/PRTM Study Reveals.


OESA OESA Ordo Eremitarum Sancti Augustini (old for OSA - Ordo Sancti Augustini)
OESA Oregon Electric Sign Association
OESA Oxford Emergency Safety Authority (Oakland County, Michigan) 
 and PRTM PRTM Parks, Recreation, and Tourism Management
PRTM Printing Response Time Monitor
PRTM Pittiglio, Robin, Todd and McGrath (management consulting firm) 
 Management Consultants Survey: Companies Face Perception and Execution Gaps

DETROIT -- Although automotive suppliers recognize global product development as a necessity, they face perception and execution gaps, according to according to
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1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 a study by the Original Equipment Suppliers Association and PRTM Management Consultants. The results of the study, "Global Product Development - Innovation Never Sleeps," were presented today during the SAE 2007 World Congress in Detroit, Mich.

Automotive suppliers perceive themselves as more global than their operations suggest. Although 42 percent of survey participants indicate that they manage product development globally, when considering specific operational practices, the same participants stated that just 20-28 percent of their product development operations are, in fact, global. Select areas are global, such as sharing of global CAD data and design best practices; however, other practices and governance remain predominantly regional or local.

In addition to a perception gap, the study found that automotive suppliers face an execution gap. Nearly 50 percent of respondents indicated that product development infrastructure is a major barrier to globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
. Although 80 percent cited common product architecture as a key enabler, participants indicated that current OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  strategies and decision-making processes Presented below is a list of topics on decision-making and decision-making processes:

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  • Choice
  • Cybernetics
  • Decision
  • Decision making
  • Decision theory


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 pose challenges to commonization efforts.

"Automotive suppliers realize that global product development is a necessity. Consequently, they must overcome perception and execution hurdles in order to effectively compete," said Robert Chwalik, a principal at management consultancy PRTM.

Neil De Koker, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , OESA, noted, "Supplier efforts to globalize glob·al·ize  
tr.v. glob·al·ized, glob·al·iz·ing, glob·al·iz·es
To make global or worldwide in scope or application.



glob
 product development are strongly influenced by OEM strategy. OEMs and suppliers collaborate to globalize their operations for the launch of particular vehicle platforms; however, both OEMs and suppliers are challenged by complex regional requirements, organizational structures and competitive market conditions."

The study, based on more than 50 interviews and surveys with executives of global automotive Tier 1-3 suppliers located in the U.S., found:

* Suppliers place global "PD Factory" performance management, process integration and resource management at the top of the product development management agenda.

* Investment needed to globalize product development is expected to increase 40 percent over the next three years.

* Cost reduction and proximity to customers are no longer the principal drivers to globalize product development. A significant number of suppliers see new markets as the source for product and process innovation that they can leverage into their existing products.

* Primary barriers to globalization include underdeveloped un·der·de·vel·oped
adj.
Not adequately or normally developed; immature.
 local skills and cultural issues.

About OESA

Formed in August 1998, OESA provides a forum for automotive suppliers by addressing issues of common concern through peer group councils, serving as a reliable source of information and analysis, providing an industry voice on issues of interest and serving as a positive change agent to the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . With nearly 400 members having global automotive sales exceeding $300 billion, OESA represents more than 65 percent of North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 automotive supplier sales. For more information, visit www.oesa.org.

About PRTM Management Consultants

Since 1976, PRTM has created a competitive advantage for its clients by changing the way companies operate. PRTM management consultants work with senior executives to develop and implement innovative operational strategies that deliver breakthrough results. The firm is a leader in operational strategy, supply chain, product development, and customer management. PRTM has 16 offices worldwide and serves major industry and government sectors. For more information, visit www.prtm.com.
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Publication:Business Wire
Date:Apr 16, 2007
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