Auto Insurers Satisfy Consumers' Driving Needs.Custom insurance survey reveals customer satisfaction, lack of comparison shopping for auto insurance CHICAGO Chicago, city, United States Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837. -- People may not be happy with auto manufacturers, but they sure are satisfied with auto insurers. A new survey from Mintel Mintel International Group is a privately owned, London-based market research firm. The corporation also maintains offices in Chicago, Belfast, Shanghai and Sydney. Mintel databases are accessible only to subscribing clients and to students in participating university libraries. Comperemedia, a service that provides direct marketing competitive intelligence, reveals one in two people (50%) have been with their current auto insurance provider for more than five years. Another 21% have a two- to five-year history with their present company. Customers aren't aren't Contraction of are not. See Usage Note at ain't. aren't are not aren't be just loyal, they're happy. Mintel Comperemedia asked survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. whether they'd recommend their current auto insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual. An insurer is frequently an insurance company and is also known as an underwriter. to friends and family, and half (49%) said they definitely would. Another 31% said they'd probably recommend the company. "Auto insurers are clearly doing something right, because the overwhelming majority of customers feel satisfied by their current provider," states Daniel Hayes, VP of insurance services at Mintel Comperemedia. "Most people aren't shopping around for auto insurance frequently, and even when they do, it takes significant change in cost or customer service to make them switch." Six in 10 adults (62%) told Mintel Comperemedia they comparison shop for auto insurance less than once a year, with 29% saying they never shop around. Getting a bill is the top reason people compare auto insurance companies: 48% of those who've shopped around say they did so upon receiving a bill and thinking they might be able to find a better rate or coverage elsewhere. People also consider customer service and agent accessibility important. Half (51%) say they would comparison shop if they were dissatisfied dis·sat·is·fied adj. Feeling or exhibiting a lack of contentment or satisfaction. dis·sat  is·fied with customer service, while 45% say they'd
do so if their current agent wasn't accessible enough.
"People comparison shop for auto insurance primarily to save money or find better customer service. Because so many people are satisfied, however, companies need to find ways to make people question their current coverage. TV and direct marketing remain important vehicles for planting that idea in a consumer's mind," comments Daniel Hayes. Among people who have comparison shopped for auto insurance, 25% did so in response to a TV ad and 23% did so in response to direct mail. Interested in more findings from Mintel Comperemedia's tracking survey about insurance ownership and attitudes towards providers? Contact info@comperemedia.com. Visit Mintel Comperemedia (Booth 3022) at the DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. 09 Conference & Exhibition, October 17-22 in San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , CA: http://mydma09.bdmetrics.com/CDT-6269788/Comperemedia/Details.aspx About Mintel Comperemedia Mintel Comperemedia provides competitive intelligence for businesses looking to advance and improve their direct marketing strategy. Tracking direct marketing (including mail, email and print advertising) targeted at consumers, small businesses and insurance agents, Mintel Comperemedia offers a unique perspective on everything from banking trends to insurance trends to credit card statistics. For more than 35 years, Mintel has provided insight into key worldwide trends, leading the industry for consumer, product and media intelligence. Follow Mintel on Twitter A Web site and service that lets users send short text messages from their cellphones to a group of friends. Launched in 2006, Twitter (www.twitter.com) was designed for people to broadcast their current activities and thoughts. : http://twitter.com/mintelnews |
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