Auto Financial Group Forms Partnership with Membership Marketing Support Services.

Business Editors/Automotive Writers

HOUSTON--(BUSINESS WIRE)--Jan. 14, 2004

Auto Financial Group, an online provider of residual-based financing products for credit unions, announced today that it has formed a partnership with Membership Marketing Support Services, a Pennsylvania-based company that specializes in credit union marketing.

The companies have joined forces to deliver a state-of-the-art vehicle balloon loan-financing product called MAPS(TM) to Membership Marketing Support Services' credit union customers.

Membership Marketing Support Services ("MMSS") has offered MAPS(TM) (Member Auto Payment Saver), since 1995 when it became clear to MMSS that credit unions were losing market share for members vehicle financing to leasing products

Under the new deal with Auto Financial Group ("AFG"), customers that had been using MAPS(TM) will now be able to take advantage of AFG's online application. AFG has an easy-to-use, Web-based program that allows credit unions across the nation to substantially improve their vehicle loan product offerings to their members. By guaranteeing the predetermined residual value of a vehicle through third party insurance, AFG removes the financial risk of an auto loan to the credit unions and empowers the credit unions to compete with traditional loans and conventional leases.

By teaming-up with Auto Financial Group, MMSS can now offer its customers the value-added ability to provide the superior AFG Web-based process combined with marketing support and promotion from MMSS. According to MMSS co-founder and President/CEO Tom McKiernan, "Both companies are committed to the credit union industry and to meeting the need for a financially sound balloon loan product to support the efforts of credit unions that want to service the changing vehicle financing needs of members. AFG's Web-based program solves challenges that have existed in the balloon-financing arena since the '90s. It is very easy to use, even for the most inexperienced loan officer. It is ideal for individual office or multiple office operations, without the need to install, maintain or network software internally. And it offers credit unions with dealer indirect lending programs the ability to capture loans that dealers previously satisfied using auto manufacturer or bank supported leasing/balloon financing."

Auto Financial Group President Richard Epley estimates that the new venture with MMSS will significantly add to Auto Financial Group's rapidly expanding customer roster. "A partnership like this one is an important and exciting step for us. This year has been extremely gratifying in terms of the range of established customers that have committed to us and our product. With customers like Xerox Federal Credit Union and Anheuser-Busch Employees Credit Union, and now the addition of MMSS clients, we are well on our way to becoming the nation's leading facilitator of residual based auto financing for financial institutions."

About Auto Financial Group Inc.

Auto Financial Group Inc. is a Houston-based company that provides Driving Sense(TM), an online residual based auto financing product for credit unions and other financial institutions. With Driving Sense(TM), credit unions can "build" a vehicle for their members, compare payment terms with conventional loans, and offer their members lower payments (often as much as 40 percent lower), flexible two- to six-year terms, actual ownership of the vehicle and several end-of-term options.

Auto Financial Group removes the financial risk to the credit union by guaranteeing the predetermined residual value of the vehicle through third party insurance, as well as handling the vehicle's disposition. Auto Financial Group is paid one low administration fee for each Driving Sense(TM) loan, while the credit union earns all the interest. For more information, visit www.autofinancialgroup.com.

About Membership Marketing Support Services

Membership Marketing Support Services has been an industry leader in supporting the research, planning and marketing efforts of credit unions since 1980. MMSS introduced the MAPS(TM) (Member Auto Payment Saver) balloon loan product in 1995. For additional information about the MAPS(TM) vehicle balloon loan-financing program, contact MMSS at 800-243-0171 or via e-mail at [e-mail].