Auto Dealer's Using MPi's World Class Inspection Program Upsell $10M Needed Additional Repairs in August Alone.

LAS VEGAS -- MPi, a leading provider of profitability tools for auto dealer service departments, today announced a milestone for its World Class Inspection[TM] (WCI) Program. For the month of August '07, dealers using the WCI program inspected over 95,000 vehicles, generating an additional $10 million in customer parts and labor up sells. This is up from $5.9 million dollars in January of '07, proving the success of the program in service departments nationwide.

Vehicle inspection programs can produce substantial revenue for auto dealership service departments; however, most fail because they are not a consistent and quality process and can't easily be measured. The World Class Inspection Program, launched in Jan of '07, offers real live process measurement for vehicle service departments and provides service departments with the tools and processes needed to measure, manage and coach desired results. It includes Implementation/Training, Hardware, a Measurement System, Software Tools and Field Support.

The program is strongly endorsed by many leading dealers including Paul Rubin, outgoing Co-Chair of the National General Motors Dealer Council and owner of White Bear Lake Pontiac, GMC in St. Paul-Minneapolis. According to Rubin, within just 5 weeks of installing the program software, his dealership's inspection rate went from 8% to over 85%. Since implementing the program in full, it has further climbed to 94%. This overall increase in inspection penetration has helped the service department achieve a monthly sales increase of over $65,000.

"The biggest quantum leap in profitability was when we achieved World Class Status with the reintroduction of all processes to top management followed by the insistence that we do this. It needs to come from top leadership down. Moving from 85% to World Class at 94% inspection penetration almost doubled the amount of money we got," commented Rubin. "It is important to reach the upper levels. It's simple with MPi's clear, concise, easy measurements that we view once a day on our dealer dashboard," Rubin added.

The Automotive Aftermarket Industry Association (AAIA) estimates that the unrealized potential of automotive aftermarket products is $62 billion or more per year. AAIA finds that consumer neglect of regular care is a result of a lack of awareness and understanding, inconsistent messages, misinformation and misperceptions.

According to Les Silver, MPi CEO, the World Class Inspection Program provides dealers with the tools they need to capture a huge bite of this unrealized potential and improve their bottom line: "With World Class Inspections dealers are demonstrating a higher level of quality, professionalism and credibility to an audience that has for many years been skeptical. It is helping these dealerships build trustworthiness and customer loyalty by performing a better inspection and doing a superior job of explaining needed repairs to the customer. As a result, MPi clients are realizing benefits that average $100 to $150 in additional needed repairs per vehicle inspection, a substantial increase in revenue per RO," Silver said.

Commenting further on the program Rubin stated, "Higher quality, longer lasting vehicles have changed the industry. Rather than looking at our shops as purely repair centers, we need to start viewing them as wellness centers for cars. We should train our customers in the same manner as doctors and dentists do with their patients and build a culture of preventative maintenance for vehicles. A dentist will prime the customer that next time they come in they need to have their fillings replaced so the customer goes away thinking about it and is ready and willing at the next appointment. We can do the same thing with the World Class Inspection Program."

About Mobile Productivity, Inc.:

Headquartered in Las Vegas, NV, Mobile Productivity Inc. is an industry leader delivering processes, metrics and software solutions which enable automotive dealerships to achieve World Class[TM] results in their service and repair departments. The company's World Class Inspection[TM] Program is making a difference in dealerships across the country; providing significant increases in profits, efficiencies and customer loyalty. For more information call Susan Lovett at [phone] x2010, by email at [e-mail] or visit www.mpifix.com