Authoria Engages Schwartz Communications To Spearhead Global Public Relations Program.Business/Technology Editors WALTHAM, Mass.--(BUSINESS WIRE)--Aug. 23, 2001 Authoria Inc., the trusted world leader in personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , dynamically generated, Web-based communication, today announced the selection of Schwartz Communications, Inc., the nation's leading public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency for technology companies, to drive Authoria's public relations efforts. Schwartz will develop and execute a comprehensive public relations program for both Authoria corporate and the company's product lines. Authoria's current products, Authoria HR(TM) 3.0, Authoria Outsourcer and Authoria AnswerWise(TM), provide employers, outsourcers and benefit providers with powerful applications to deliver intelligent, personalized, Web-based answers to thousands of employee benefit and HR policy questions. Authoria's products are designed to instantly and dynamically generate answers to employee and member questions based on their individual needs. "Authoria was looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. a strategic partner to help us increase our market leadership position, visibility and reputation among all our core audiences," said Tod Loofbourrow, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Authoria. "Schwartz's track record with successful companies like Staples.com and Red Hat shows that they know how to turn public relations into a powerful marketing weapon. We felt a real synergy with Schwartz and their results-oriented, high-integrity approach to public relations--a synergy that should lead to a long-lasting partnership." "Authoria is one of the technology industry's best-kept secrets," said Lloyd Benson, executive vice president at Schwartz Communications. "Authoria has attained market leadership in a growing segment, attracted brand-name customers and developed dynamite dynamite, explosive made from nitroglycerin and an inert, porous filler such as wood pulp, sawdust, kieselguhr, or some other absorbent material. The proportions vary in different kinds of dynamite; often ammonium nitrate or sodium nitrate is added. products. We'll hit the ground running to get Authoria the attention they deserve." About Authoria, Inc. Authoria is the trusted world leader in personalized, dynamically generated, Web-based communication. Authoria's software allows employers and benefit providers to communicate vital information to their employees and customers via the Internet, intranet or call center - anywhere, anytime. Millions of people rely on Authoria's products through leading outsourcers such as Buck Consultants, Inc. and Exult and Global 2000 industry leaders such as McDonald's Corporation, T. Rowe Price T. Rowe Price (NASDAQ: TROW) is an independent global investment management firm and mutual fund manager based in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr.. T. , Weyerhaeuser and Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. . With a unique blend of Internet technology and an unparalleled knowledgebase, Authoria HR(TM) 3.0 and Authoria AnswerWise(TM), provide employers and benefit providers with an application to deliver intelligent, personalized, Web-based answers to thousands of benefit and HR policy questions. Authoria's products instantly and dynamically generate answers to employee and member questions based on their individual needs. Incorporated in 1997, Authoria has been ranked twice by Inc. Magazine as one of America's fastest-growing private companies and by Deloitte & Touche in the New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Fast 50 and National Fast 500. For more information, visit the Company's Web site at www.authoria.com or call 781-530-2000. About Schwartz Communications Founded by the husband-wife team of Steve and Paula Mae Schwartz in 1990, Schwartz Communications, Inc., is the nation's leading public relations agency for technology companies, with calendar 2000 billings of more than $33 million, and offices in Waltham, Mass., and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The agency currently represents such innovative companies as Agilent Technologies This article needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. , Embarcadero em·bar·ca·de·ro n. pl. embarcade·ros California A pier, wharf, or landing place, especially on a river or inland waterway. Technologies, MapInfo, Red Hat, Inc., Remedy Corporation, Staples.com and Wildfire Communications. Additional information is available on the company's Web site at www.schwartz-pr.com. Note to editors: Authoria, Authoria HR, and Authoria AnswerWise are trademarks of Authoria Inc. All other product names and references contained herein remain the service marks, trademarks or registered trademarks of their respective companies. |
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