Author turns up marketing power of internet sites.Public speaker and life coach Eli Davidson clicked on YouTube.com a year ago to watch a 30-second video of a dog falling asleep. Then she noticed that 1.5 million people had clicked in to watch the snoring snoring, rough, vibratory sounds made in breathing during sleep or coma. The noisy breathing is the result of an open mouth and a relaxation of the palate; it is frequently induced by lying on one's back. hound hound, classification used by breeders and kennel clubs to designate dogs bred to hunt animals. Most of the dogs in this group hunt by scent, their quarry ranging from such large game as bear or elk to small game and vermin; ground scenters trail slowly with the head . "That's kind of how I got the idea to do all this," said Davidson of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. . "If 1.5 million people watched a dog fall asleep, I figured some of them would want to see what I have to sell." What she was selling was her book, "Funky to Fabulous: Surefire Success Strategies for the Savvy, Sassy and Swamped," a self-belp tome designed to help readers take control of their lives. To market the book, an old-school form of media, she turned to a couple of the newest: video file sharing Copying files from one computer to another. See peer-to-peer network, file sharing protocol and file and printer sharing. and online social networking See social networking site. social networking - social network . She created a video spot for YouTube and her own Web site on MySpace.com. "Because of YouTube and MySpace, I have access to 30 million people," Davidson said. "The reason it's translating into sales is that my videos are seen by all these people." Davidson said in the last month, more than 4,000 people saw and responded to her MySpace site, which included a promotional interview with Los Angeles Mayor Antonio Villaraigosa Antonio Ramon Villaraigosa (born Antonio (Tony) Ramon Villar, Jr. on January 23, 1953) is the mayor of Los Angeles, California. He is the first Latino mayor of Los Angeles since Cristobal Aguilar in 1872. . Davidson has a few tips for anyone looking to use the Internet to market: * Get college students to film and edit the material because they're inexpensive and they know bow to do it. * Make sure your Web site address is at the end of your video. * Remember parents and grandparents grandparents npl → abuelos mpl grandparents grand npl → grands-parents mpl grandparents grand npl are on YouTube and MySpace, too, and tailor your message accordingly. * Ask people to rate and comment on your video to make it go higher in the ratings. * Tag your video with relevant keywords. * Throw away the vidcam on the computer. They're unprofessional. * Make your videos under two minutes. Joan Stewart runs a small Web site called the Publicity Hound, which provides information and directions for anyone looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. free publicity. Stewart said she doesn't like to sell herself as a consultant on the Internet. She wants viewers to click in and buy her products. "I have more than 100 information products on a wide variety of topics dealing with free publicity," Stewart said. "I sell a CD on how to get onto 'Oprah,' for example." She also makes money representing e-books. Stewart said her revenues hover around $100,000. By DAN COX Staff Reporter |
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