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Author of the New Low-Carb ``Hamptons Diet'' Announces His First Southern California Book Signing.


Feature, Lifestyle & Health Editors

SANTA MONICA Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , Calif.--(BUSINESS WIRE)--May 27, 2004

Pure Foods:

-- Dr. Fred Pescatore, Former Associate Medical Director of the

Atkins Clinic, created "The Hamptons Diet" as an evolution of

both the Atkins and South Beach Diets.

-- His first Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  book signing is scheduled for June 1st

at Pure Foods.

Dr. Fred Pescatore, author of the emerging new mega-diet "The Hamptons Diet," will make a special book signing appearance at Pure Foods Low Carb Market in Santa Monica, from 4:00 PM to 6:00 PM on Tuesday, June 1.

With recent appearances on the "Today Show" and NBC's "EXTRA" and worldwide press coverage fueling the buzz around this innovative new diet, "The Hamptons Diet" quickly became the number-two diet book at Amazon.com in only its second week of availability. And with major articles due out shortly in Woman's World Woman's World is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss, relationship advice and  and First Women magazines, the excitement is sure to support the headline of ads for the book... "This Summer everyone will be leaving South Beach and going to the Hamptons!"

Dr. Fred Pescatore, M.D., former Associate Medical Director of the Atkins Clinic, created "The Hamptons Diet" as an evolution of both the Atkins and South Beach Diets, incorporating the latest science not included in either of those approaches. "The Hamptons Diet" is a unique melding of controlled carbohydrate intake with the widely accepted Mediterranean diet Mediterranean diet Nutrition A diet that differs by country, characterized by ↑ consumption of olive oil, complex carbohydrates, vegetables, ↓ red meat. See Diet, Mediterranean diet pyramid. Cf Affluent diet. , and builds on a platform of organic, minimally processed whole foods. And while dieters can lose weight just as quickly on "The Hamptons Diet" as on Atkins or South Beach, the overall focus on health and wellness and food quality sets it apart in providing a much better long-term result.

"The Hamptons Diet" focuses on healthy carbohydrates coming from vegetables, whole grains and fruits, while eliminating all refined carbohydrates. Further, it focuses on the healthiest fats, with a predominance of monounsaturated fat monounsaturated fat A saturated fatty acid–ie, an alkyl chain fatty acid with one ethylenic–double bond between the carbons in the fatty acid chain. See Fatty acid, Saturated fatty acid; Cf Polyunsaturated fatty acid, Unsaturated fatty acid.  as found in "The Hampton Diet's" flagship food, Macadamia macadamia (măk'ədā`mēə), name for the nut of the Macadamia ternifolia, an evergreen tree native to Australia, but cultivated in Hawaii. The nuts, also called Queensland nuts, are eaten roasted or raw.  Nut Oil.

Pure Foods, recently featured in Time Magazine, Entrepreneur Magazine, The New York Times, The New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 Wall Street Journal and The Washington Post, is a leading seller of gourmet and carbohydrate controlled foods. Pure Foods is located at 1820 Wilshire Blvd., at 18th Street in Santa Monica. Store telephone: 310-828-0030. www.purefoods.com.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 27, 2004
Words:375
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