Author Solutions Names Book Retail and Publishing Veteran Sheryl Stebbins for Newly Created Position of Director of Author Marketing Services.Former Waldenbooks and Random House Executive to Lead Development of Services and Products to Help Authors Promote and Sell Their Books BLOOMINGTON, Ind. -- Author Solutions, Inc.(ASI ASI, n See Anxiety Sensitivity Index. ), the world leader in the fastest-growing segment of book publishing book publishing. The term publishing means, in the broadest sense, making something publicly known. Usually it refers to the issuing of printed materials, such as books, magazines, periodicals, and the like. , announced Wednesday the appointment of former Waldenbooks and Random House, Inc. executive Sheryl Stebbins as director of author marketing services. In this newly created role, Stebbins will direct the development and delivery of professional author marketing services and products designed to help authors promote and sell books. In addition, Stebbins will oversee the special recognition programs offered by ASI brand iUniverse, which include the Editor's Choice, Rising Star, and Star programs. "Through our Author Services brands, we have helped lead the revolution in publishing and enabled more authors to get their books to market," said Kevin Weiss, ASI president and chief executive officer. "By adding Sheryl to our team, we are making a significant commitment to also transform the way authors promote and distribute their books. We will offer services comparable to what you would expect from traditional publishers and new services that take advantage of innovative ways to reach potential readers." With Random House, Stebbins spent twelve years in various senior-level publishing and marketing roles. As publisher of the Reference/Value Group, she published seventy-five new titles annually. As marketing director for the Random House Publishing Group, she created and implemented successful marketing strategies for high-profile Random House titles, including Tom Brokaw's Greatest Generation series and books authored by E. L. Doctorow Noun 1. E. L. Doctorow - United States novelist (born in 1931) Doctorow, Edgard Lawrence Doctorow , Mary Doria Russell Mary Doria Russell (born 1950) is an American author. She was born in the suburbs of Chicago. Her parents were both in the military; her father was a Marine Corps drill sergeant, and her mother was a Navy nurse. , Norman Mailer Noun 1. Norman Mailer - United States writer (born in 1923) Mailer , and Kurt Andersen Kurt Andersen (born August 22, 1954) is an American novelist who is currently a columnist for New York Magazine ("The Imperial City"), and host of the Peabody-winning public radio program Studio 360 . Prior to her tenure with Random House, Stebbins spent sixteen years with national book retailer Waldenbooks serving in several book-buying and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. roles, ultimately ascending ascending /as·cend·ing/ (ah-send´ing) having an upward course. ascending progressing to higher levels, usually used in reference to the nervous system. to the position of director of merchandise buying. As director of merchandise buying, she was responsible for the purchasing budget and for directing the buying activities for more than 1,100 retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → nationwide. Weiss, commenting on Stebbins's track record, said, "Sheryl has more than two decades of senior industry experience as a buyer for a national book retailer and in sales and marketing for one of the world's largest traditional publishers. Her successes in both facets make her the ideal person to help authors maximize the marketing potential of their titles." For more information about Author Solutions, or to begin publishing your book today, log on to authorsolutions.com or call 877-655-1722. About Author Solutions, Inc. Author Solutions, Inc., (ASI), owned by Bertram Capital, is the world leader in the fastest-growing segment of publishing. Through its Author Services brands iUniverse, AuthorHouse, AuthorHouse UK, Inkubook, and Wordclay, ASI enables more authors to self-publish, promote, and sell their books than any other company in the world. Visit www.authorsolutions.com for more information. |
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