Authentix Protects Brands, Consumers, Investors and Profits; Brand Security Strategy Saves Customers $1 Billion Annually.LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. & DALLAS -- The International Chamber of Commerce estimates that seven percent of world trade is in counterfeit goods, and it's a number that is on the rise. Counterfeiting has become a rampant problem in many areas including the pharmaceutical, tobacco and consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and industries. Counterfeiters not only harm company sales and profits, but they exploit honest marketing dollars, brand reputation and consumer trust by masquerading inferior products as authentic brands. "In the past three years, Authentix has helped governments and brand owners recover over $3 billion in lost sales and tax lost revenues in the consumer goods, petroleum and pharmaceutical industries alone," said Phil Martin, vice president, Consumer Goods, Authentix. "The solutions implemented provided a substantial return on investment for clients." Authentix provides the most comprehensive solutions and services in the industry. These include in-product and on-package authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC. (2) Verifying the identity of a user logging into a network. and tracking technologies and their seamless integration An addition of a new application, routine or device that works smoothly with the existing system. It implies that the new feature or program can be installed and used without problems. Contrast with "transparent," which implies that there is no discernible change after installation. into clients manufacturing processes. Field and web surveillance ensures that counterfeit distribution is impeded, while chain of custody The movement and location of physical evidence from the time it is obtained until the time it is presented in court. Judges in bench trials and jurors in jury trials are obligated to decide cases on the evidence that is presented to them in court. evidence supports clients to ensure effective remediation. By layering sophisticated technologies and services together with real time intelligence, Authentix offers protection that is virtually impossible for counterfeiters to defeat. At PackExpo, Authentix will be sharing information about implementing an effective anti-counterfeiting program to help safeguard customers, brand reputation and revenues. Authentix Exhibiting at PackExpo 2005 Please visit Authentix in booth # N-9735 in the Packaging Security Pavilion at PackExpo 2005 in Las Vegas, Sept. 26-28. About Authentix Authentix(R) is the global leader in authentication solutions for brand protection and fiscal recovery. As the inventor and developer of many of the leading nano-scale authentication solutions in use today, we have a world-class technology portfolio. Moreover, our skills in applying those technologies to solve counterfeit, adulteration Mixing something impure with something genuine, or an inferior article with a superior one of the same kind. Adulteration usually refers to mixing other matter of an inferior and sometimes harmful quality with food or drink intended to be sold. and smuggling smuggling, illegal transport across state or national boundaries of goods or persons liable to customs or to prohibition. Smuggling has been carried on in nearly all nations and has occasionally been adopted as an instrument of national policy, as by Great Britain issues for clients, ensures that we are a trusted partner of many of the world's leading brand owners and governments. In the last three years we have recovered over $3 billion in lost revenues in the petroleum, pharmaceutical and consumer goods industries alone. In addition, our expertise in the fields of valued documents, currency and homeland security Noun 1. Homeland Security - the federal department that administers all matters relating to homeland security Department of Homeland Security executive department - a federal department in the executive branch of the government of the United States applications helps protect the very fabric of our society. For more information about Authentix, see www.authentix.com. |
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