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Authentify Enables Safer Online Transactions. (New Products).


Authentify, Inc., a provider of Internet identity solutions, has released AuthentifyRegister 2.0, as well as two new products, AuthentifyTransact and AuthentifyTelephone Data Services. AuthentifyRegister 2.0 is an automated authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 solution that enables organizations to perform real-rime, two-factor user authentication See authentication.  during an Internet session via a standard Web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you.  and telephone line. During an Internet session, AuthentifyRegister places an automated, outbound out·bound  
adj.
Outward bound; headed away: outbound trains.

Adj. 1. outbound - that is going out or leaving; "the departing train"; "an outward journey"; "outward-bound ships"
 telephone call to the user. Once connected, Authentify synchronizes the phone session with the Web session, and can capture a voice recording to strengthen the audit trail, Authentify has introduced AuthentifyTransact as an automated transaction authorization tool.

AuthentifyTransact verifies the identity of a user during a transaction such as credit card payment processing, online banking transactions or online trading Online Trading

Making trades via the Internet.

Notes:
The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online.
, among others. During the transaction, AuthentifyTransact places a phone call to capture an audit trail of the event. Both AuthentifyRegister and AuthentifyTransact provide stronger audit trails than "mail a PIN" processes or data entry alone. This is accomplished by demonstrating control of a valid phone number and enabling interactive, our-of-band confirmation coupled to the transaction. As an automated service, the process is completed at a lower cost than a live operator attempting to verify user information and without the risks of human error or social engineering.

AuthentifyTelephone Data Services, or TDS TDS

total dissolved solids.
, is a complementary add-on service to AuthentifyRegister or AuthentifyTransact. Authentify accesses a series of third-parry databases, including Acxiom's InfoBase TeleSource, to complete a reverse lookup Reverse lookup may refer to:
  • Reverse phone lookup
  • Reverse DNS lookup
 on the telephone number, and provides information regarding the provisionary characteristics and geographic location of a phone. TDS enables Authentify customers to appropriately manage the risks of establishing new relationships via the Internet.

www.authentify.com/773-243-0300
COPYRIGHT 2001 Technology Marketing Corporation
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Publication:Customer Interaction Solutions
Article Type:Product Announcement
Geographic Code:1USA
Date:Nov 1, 2001
Words:274
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