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Authentify Appoints Technology Veteran Alex Sarelas as Vice President of Operations.


Business/High-Tech Editors

CHICAGO--(BUSINESS WIRE)--Sept. 18, 2000

Emerging Provider of Internet Authentication (1) Verifying the integrity of a transmitted message. See message integrity, e-mail authentication and MAC.

(2) Verifying the identity of a user logging into a network.
 Technology

and Services Expands Executive Management Team

Authentify, Inc., an emerging provider of e-commerce security (e-security) software and services that confirm the identity of Web users, today announced the appointment of Alex Sarelas as Vice President of Operations. Mr. Sarelas has extensive experience in managing software development and computing operations, and was named one of "Chicago's 100 Most Influential Technology Stars" by Crain's Chicago Business. He brings more than 30 years of hardware engineering, technical management, and security experience to his role on Authentify's executive management team. Authentify will be demonstrating the company's forthcoming product, Authentify|Register(TM), at the Baltimore Technologies Baltimore Technologies was an internet security firm founded in 1976 by Michael Purser. It was acquired in 1996 by a team financed by Dermot Desmond and led by Fran Rooney, who became CEO.  Global e|security 2000 Convention, booth No. 208.

"Alex has a stellar track record for building and managing the day-to-day operations of emerging technology companies, and brings world-class systems design and architecture experience to the Authentify management team," said Peter Tapling, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Authentify. "His combination of engineering, operations, and general management expertise will play a critical role in establishing Authentify as an industry-leading provider of Internet security ''This article or section is being rewritten at

Internet security is the process of protecting data and privacy of devices connected to internet from information robbery, hacking, malware infection and unwanted software.
 services."

Prior to joining Authentify, Mr. Sarelas provided consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 for Internet and e-commerce startups, and also founded several successful start-ups including Webley Systems, Inc., a unified messaging/telecommunications services company which provides a "virtual personal assistant" product, and National Payment Clearinghouse (NPC 1. (complexity) NPC - NP-complete.
2. (architecture) NPC - Next Program Counter.
). Under his direction, NPC and Microsoft developed the online services, Pay On-Line, Bank On-Line and Quotes On-Line, which are provided in Microsoft Money Microsoft Money is Microsoft's personal finance software for computers using the Microsoft Windows operating system. A version is also available for Windows Mobile (available for Money versions 2000-2006, and up to, but not including Windows Mobile 5.0).  and Intuit's Quicken A popular financial management program for PCs and Macs from Intuit, Inc., Mountain View, CA (www.intuit.com). It is used to write checks, organize investments and produce a variety of reports for personal finance and small business.  product. Intuit in·tu·it  
tr.v. in·tu·it·ed, in·tu·it·ing, in·tu·its Usage Problem
To know intuitively.



[Back-formation from intuition.
 purchased NPC in 1994 and Mr. Sarelas became Intuit's Director of Technology. He has also helped produce and market the most widely accepted and recognized EFT system in the nation, Base24, and directed the development of Cash Station. Earlier in his career, Mr. Sarelas founded and was president of Systems Network Architects, Inc., a technical consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a
 that designed custom computer systems and networks for legal, financial, retail distribution, and manufacturing businesses.

"Providing a faster and more streamlined infrastructure for establishing and managing online user identities is the last major hurdle for enabling frictionless, real-time Internet commerce," said Mr. Sarelas. "Authentify has developed a very powerful and practical solution to this critical problem, which has the potential to reshape the Web registration process. I am excited about helping Authentify execute its vision and bring Authentify|Register to market."

About Authentify

Authentify, Inc. enables businesses and individuals to establish trusted online relationships--in real time. The company's first product, Authentify|Register(TM), quickly and reliably verifies a user's identity over the Internet. Authentify is privately held and based in Chicago, Illinois. Visit Authentify on the Web at http://www.authentify.com, or call 847-298-3638.

(c)1999-2000 Authentify, Inc. Authentify, the Authentify logo, and Authentify|Register are trademarks of Authentify, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
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Publication:Business Wire
Date:Sep 18, 2000
Words:481
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