Authentica Unveils Industry-First Integrated Approach For Protecting Digital Content that Changes the Way Businesses Use the Internet to Communicate.

Business/Technology Editors

WALTHAM, Mass.--(BUSINESS WIRE)--March 29, 2000

Family Of New Products Provides Permanent Control and Protection Of

Electronic Documents, Email and Web Content

Authentica(TM) Inc. today announced an integrated strategy for protecting digital content that changes the way businesses use the Internet to communicate. Authentica's products protect all three types of electronic business information: Email, digital documents and Web pages. Authentica's strategy and products empower organizations with permanent control over the use of their valuable digital information - even allowing a sender to dynamically change privileges or retrieve information after it has been delivered! As a result, businesses now can use the Internet to:

-- eliminate unauthorized distribution of company-confidential information by current or former employees;

-- permanently protect intellectual property;

-- speed time to market by sending information over the Web, knowing control will never be lost;

-- improve the methods and efficiency by which businesses operate;

-- serve as a secure means for conducting sensitive transactions and passing confidential information upon which businesses rely;

-- rent digital content without risk of it being forwarded to others for free;

-- profit from free content through audit trail capabilities.

"Authentica's solution meets the extremely demanding needs of B-to-B e-commerce and provides the only real option for businesses that need to share intellectual property and other sensitive data with partners," said Lance Urbas, President and CEO of Authentica. "Authentica's products provide a comprehensive solution that will grow as the demands of businesses change. At the end of the day, customers want pragmatic solutions to their digital information protection needs. And, they want new ways to improve the way they communicate and do business over the Internet."

Integrated Strategy Offers Unique Business Benefits

With an integrated approach, businesses can implement a single management infrastructure, a single database and a single set of policies much more efficiently and reliably than separate solutions for Email, Web pages and electronic documents. Authentica's modular approach offers flexibility, enabling organizations to add more components and concurrent sessions as the needs of the business grow.

"Corporations are extremely concerned about how to continuously protect their intellectual assets as they rush to make more content available over the Internet," stated Matthew Kovar, Senior Analyst, the Yankee Group, a Boston based Internet research and consulting firm. "What has traditionally held back the wave of creating new business models over the Net is lack of security and the inability to control the distribution of content. By providing real-time security protection that can be extended or revoked at a moment's notice, Authentica's technology is truly an innovation that will lead to a tsunami effect in the digital content management and delivery space."

Three Key Products Provide Foundation

Authentica's PageVault product protects electronic documents and was first introduced in April 1999. It provides the underlying technology for two new products that round out the integrated strategy: WebVault(TM) and MailVault(TM) (see separate announcements made today). These three solutions combine to provide control over viewing, saving, sending and printing of electronic documents, Emails and Web pages -- even after privileges have been assigned and the information has left the sender's hands. A single user interface ensures ease of use between products and reduces the learning curve associated with new product deployments.

Added David Clements, President of Quality Letters of Credit, "We are an early adopter of the Authentica document protection solution and have high expectations for what a comprehensive strategy such as this can do for our organization. The economies of scale and efficiencies we will experience are very compelling, as are the new avenues that this strategy will open up for our business."

Integrated Protection Strategy in Practice

One application of Authentica's integrated strategy and products is in product testing or focus groups. In it, select customers or partners could receive protecting Email status updates, documents detailing product specifications and future product plans, and Web pages with up-to-the-minute test results and feedback. Authentica's products would enable companies to assign specific privileges to the information accessed by participants, preventing them from forwarding the information to unauthorized recipients, including the competition. Privileges also can be changed during testing to terminate participants or extend pilot periods, even after the information is made available.

As a result, customers can deliver a highly stable product, faster, more efficiently and at a lower cost than ever before. More time for product testing can be created, as valuable information is distributed earlier to test sites. Also, expenses can be reduced by relying on secure electronic processes, rather than conducting in-person meetings and incurring travel expenses.

"The applications of this strategy and our products is endless," added Urbas. "Everything from internal processes to external commerce over the Net can experience a huge positive impact from adopting Authentica's approach to protecting digital content. We are committed to ensuring that this strategy and future products within it address what's important to the customer as they strive for more and better ways to use the Internet for business advantage."

About Authentica

Authentica, Inc., headquartered in Waltham, Mass., is the first Internet software company to provide content owners with persistent control over all their valuable digital information. It was founded in 1997 by several of the same security experts who pioneered the first commercial firewalls and access control systems that are the mainstay of today's electronic information security infrastructure. The company's products inherently and dynamically protect digital information within Emails, electronic documents and Web pages before, during and after delivery. They are the ideal solution to protect intellectual property, copyrighted materials and sensitive information from unauthorized use, distribution and theft. More information on Authentica and its products is available at www.authentica.com.

Authentica, WebVault and MailVault are trademarks and PageVault is a registered trademark of Authentica, Inc. All other company and product names are the property of their respective owners.