Authentica Announces New VP of Marketing; Mark Overington to Lead Strategic Marketing Initiatives to Accelerate Adoption of Authentica's Enterprise Rights Management Solutions.LEXINGTON, Mass. -- Authentica, Inc., the leader in Enterprise Rights Management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) software, today announced that Mark Overington has joined the company as vice president of marketing. Overington is responsible for developing and executing Authentica's go-to-market strategy and product marketing initiatives while furthering Authentica's leadership position in the burgeoning ERM market. Overington will report directly to Authentica(R) CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. John Bruce John Bruce can refer to:
"We are excited to welcome a professional of Mark's caliber to our management team," said Bruce Bruce, Scottish royal family descended from an 11th-century Norman duke, Robert de Brus. He aided William I in his conquest of England (1066) and was given lands in England. . "With his wealth of marketing experience, both in Fortune 1000 corporations and fast-growing companies, Mark will play a key role in helping us grow our leadership position in the Enterprise Rights Management space." "This is an exciting time to join the Authentica team," added Overington. "The need for enterprise class systems to actively control and track information is becoming a must-have in corporations. I've been very impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: with the depth and breadth of Authentica's blue chip customer base in this market and I look forward to building on this success to exceed our business goals." Overington joins Authentica with extensive expertise in marketing, sales, business development, and operations. Overington was formerly president and CEO of DMOD DMOD Dynamic Module (Microsoft) DMOD Dink Smallwood Module DMOD Data Modeling DMOD Dynamic Address Module , Inc., a secure distribution and commerce solutions provider for digital assets, where he was instrumental in driving sales and marketing strategies for the company. As vice president of marketing at Excara, Inc. (formerly PurchasingCenter.com), Overington was responsible for developing and executing marketing strategy and positioning for the content management solutions provider. Prior to Excara, Overington was senior vice president of marketing and business development at Omtool, Ltd. where he led worldwide business and marketing initiatives, including product branding. Overington joined Avid Technology "Avid" redirects here. For the "Advancement Via Individual Determination" educational program, see AVID. Avid Technology, Inc NASDAQ: AVID is an American company specializing in video and audio production technology; specifically, digital non-linear media editing (NLE) in 1989 where he was a member of the founding team, and its fifth employee. During his eight-year tenure, Overington's marketing team was instrumental in growing the company from a start-up to a $400+ million public company. Overington has also held various product marketing, sales and field support responsibilities for Lotus Development Corp. Authentica's ERM Solutions Authentica uniquely protects corporate IP and other sensitive data both during and after delivery with its patented Active Rights Management(TM) technology. This allows users to enforce the security policy governing gov·ern v. gov·erned, gov·ern·ing, gov·erns v.tr. 1. To make and administer the public policy and affairs of; exercise sovereign authority in. 2. the access and use of sensitive content, and to modify how that information is used and accessed at any time throughout its lifecycle. Documents and e-mail are continuously protected and secured, even while others revise them. Information owners The person or group responsible for applying security policies to an information object. can control who can access, edit, copy/paste, forward, and print documents, spreadsheets The following is a list of spreadsheets. Freeware/open source software Online spreadsheets
About Authentica Authentica is the leader in enterprise-class solutions that actively control, secure and track information, wherever it resides. Authentica's proven Enterprise Rights Management (ERM) enables secure collaboration, publishing and persistent control of intellectual property throughout its lifecycle. Authentica's products are used by Fortune 2000 organizations and government agencies to securely share valuable information internally and with external partners. Investors include 3i US, Greylock, North Bridge Venture Partners, Norwest Venture Partners, Symantec Corporation, and Venrock. Authentica is headquartered in Lexington, Massachusetts Lexington is a town in Middlesex County, Massachusetts, United States. The population was 30,355 at the 2000 census. The town is famous for being the site of the opening shots of the Battles of Lexington and Concord, the first engagement of the American Revolution. . For additional information, please visit www.authentica.com or contact us at (781) 487-2600. Authentica is a registered trademark and Active Rights Management is a trademark of Authentica, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners. NOTE TO EDITORS: PHOTOGRAPHY AVAILABLE UPON REQUEST |
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