Authentica Announces New Corporate Branding; New Corporate Logo, Product Names and Web Site.Business/Technology Editors WALTHAM Waltham (wôl`thăm, –thəm), city (1990 pop. 57,878), Middlesex co., E Mass., a suburb of Boston, on the Charles River; settled c.1634, set off from Watertown 1738, inc. as a city 1884. , Mass.--(BUSINESS WIRE)--Oct. 24, 2000 Authentica, Inc. (www.authentica.com), the leading provider of Rights Management (RM) software for enterprise and B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business applications, today unveiled its new corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. which includes a new logo, new product names and redesigned Web site. "As our RM solutions for corporate e-mail, documents and web content have been adopted by the marketplace, there has been a tremendous interest in our unique ability to recall this electronic information in real time," stated Lance Urbas, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Authentica(R). "As a result, we have introduced new corporate branding that reflects this compelling aspect of our core technology." Authentica's product suite is now called the Recall(TM)product family: -- PageVault(R) is now PageRecall(TM) -- MailVault(TM) is now MailRecall(TM) -- WebVault(TM) is now NetRecall(TM) The name "Recall" pinpoints the unique, dynamic attributes of Authentica's products, namely the ability for users to share and instantly recall sensitive business information across the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . This dynamic control also applies to information stored on CDs, hard drives, diskettes and other media. Based on the company's Active Rights Management (ARM) technology, Authentica's Recall products provide users with dynamic, real-time protection Real-time protection, on-access scanning, background guard, resident shield, autoprotect, and other synonyms refer to the automatic protection provided by most antivirus, antispyware, and other antimalware programs, which is arguably their most important for their e-mails, electronic documents and Web pages. Users can establish whether recipients have the right to forward, print or copy information; recall and expire expire /ex·pire/ (ek-spi´er) 1. to exhale. 2. to die. ex·pire v. 1. To breathe one's last breath; die. 2. To exhale. digital content at any time; and track the activity of information, including when and how often it is accessed and printed, throughout its lifecycle. With Authentica's integrated approach to electronic intellectual property protection, organizations can implement a single management infrastructure that is more efficient and reliable than relying on separate solutions. About Authentica Authentica, Inc., headquartered in Waltham, Massachusetts One of the early centers of the Industrial Revolution in northern America, Waltham is a city in Middlesex County, Massachusetts, United States. The population was 59,226 at the 2000 census. , is an Internet software company whose products empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems business people to share their intellectual property without giving up their rights to determine what happens with it. Authentica's family of enterprise-ready software products gives users the ability to electronically recall or expire e-mails, e-documents and Web pages after delivery across the Internet. Authentica also allows users to control their recipients' "use rights" to digital information including the rights to view, print, copy/paste and forward information. Authentica's customers include leading corporations in the pharmaceutical, legal, financial and high tech industries and government agencies. More information on Authentica is available at www.authentica.com and 877-532-8060 or 781-487-2600. Note to editors: Authentica is a registered trademark and MailRecall, PageRecall and NetRecall are trademarks of Authentica, Inc. All other company and product names are the property of their respective owners. |
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