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Authentica's Technology Acknowledged for Excellence in Dynamic Rights Management and Content Integration; Well-Known EDRM Expert Favorably Compares Authentica's ARM Platform to Microsoft RMS.


LEXINGTON, Mass. -- Authentica, Inc., the leader in enterprise rights management (ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees. ) solutions, today announced that it has received positive reviews from Bill Rosenblatt, a widely known expert on enterprise digital rights management (EDRM EDRM Electronic Document and Records Management
EDRM Enterprise Digital Rights Management
EDRM Electronic Discovery Reference Model
EDRM Enterprise Development Resource Management
EDRM Engineering Design/Drafting Reference/Requirements Manual
), in his white paper comparing Authentica and Microsoft technologies. The white paper particularly noted Authentica's superior capabilities for dynamic rights management.

The white paper, titled "Enterprise DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 Technology Comparison: Authentica Active Rights Management (ARM) and Microsoft Windows See Windows.

(operating system) Microsoft Windows - Microsoft's proprietary window system and user interface software released in 1985 to run on top of MS-DOS. Widely criticised for being too slow (hence "Windoze", "Microsloth Windows") on the machines available then.
 Rights Management Services Windows Rights Management Services (also called Rights Management Services or RMS) is a Microsoft Windows technology that is a form of digital rights management used for protecting documents such as corporate e-mail, Word documents, and web pages. ," is available for viewing and downloading at the DRMWatch.com web site along with the Authentica web site. The paper notes the relative strengths and weaknesses of each vendor's applications. Rosenblatt credits Authentica over Microsoft for the attributes mentioned below:

--Server Integration - Authentica has a more full-featured server API with hooks for external systems to make policy decisions.

--Policies - Authentica ARM provides more options for limiting access, such as by IP address or by subnet (SUBNETwork) A logical division of a local area network, which is created to improve performance and provide security. To enhance performance, subnets limit the number of nodes that compete for available bandwidth. , and it provides the capability for attaching visible watermarks to documents. It also helps enterprises enforce the usage of administrator-defined policy templates.

--Authentication - Authentica ARM has a wider variety of authentication mechanisms to choose from. While it supports Active Director and .NET, it also allows for easy authentication for trusted external users.

Most notably, Authentica's technology enables a creator of a sensitive file to reassign viewing rights to a document without requiring an administrator, unlike Microsoft. Mr. Rosenblatt notes that the dynamic rights mechanism in Authentica ARM is "simpler than Microsoft RMS's exclusion and revocation features, and therefore easier for end-users who do not have administrative privileges or XrML knowledge."

"The report notes that Authentica's technology beats Microsoft's in areas most important to fast-paced and evolving enterprises, including active rights management - the ability to change user permissions in real-time and without recalling documents," said John Bruce John Bruce can refer to:
  • John Bruce (baseball) (c. 1856–1924), a baseball executive
  • John Bruce (Canada) (1837–1893), first president of the Métis provisional government during the Red River Rebellion
  • John Bruce (history) (c.
, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Authentica. "In addition, the report highlights our strengths in integration with document and content management and workflow systems. To have an independent expert on the caliber of Bill Rosenblatt confirm this shows just how strong our solution is."

Mr. Rosenblatt, president of GiantSteps Media Technology Strategies, has written several articles and contributed to technology standards initiatives in DRM, and he is the author of the book, Digital Rights Management: Business and Technology (John Wiley & Sons, 2001). DRMWatch.com is a JupiterWeb publication.

Interested readers can access this white paper at: http://www.drmwatch.com/special/article.php/3519841 and at http://www.authentica.com. A PDF (Portable Document Format) The de facto standard for document publishing from Adobe. On the Web, there are countless brochures, data sheets, white papers and technical manuals in the PDF format.  version is also available at http://www.giantstepsmts.com/arm_rms_white_paper.htm.

About Authentica

Headquartered in Lexington, Mass., Authentica is the leader in enterprise rights management solutions that actively control, secure and track information, wherever it resides. Its proven Active Rights Management software platform enables secure collaboration, publishing and persistent control of intellectual property throughout its lifecycle. Authentica's platform is used by Fortune 2000 organizations and government agencies to securely share valuable information internally and with external partners. Strategic partners include Documentum, HP, Hummingbird, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , IronPort, Matrix Logic, Proofpoint, RIM, RSA (1) (Rural Service Area) See MSA.

(2) (Rivest-Shamir-Adleman) A highly secure cryptography method by RSA Security, Inc., Bedford, MA (www.rsa.com), a division of EMC Corporation since 2006. It uses a two-part key.
, Sendmail, SurfControl, Symantec and TrendMicro. Investors include 3i US, Greylock, North Bridge Venture Partners, Norwest Venture Partners, Symantec Corporation, and Venrock. For additional information, please visit www.authentica.com or contact us at (781) 487-2600.

Authentica is a registered trademark and Active Rights Management is a trademark of Authentica, Inc. All other brand or product names are or may be trademarks of, and are used to identify products or services of, their respective owners.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 29, 2005
Words:569
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