Authentica's PageRecall and NetRecall Named Seybold 'Hot Picks'; Digital Rights Management Software Selected As Innovative Products to See at Seybold Seminars San Francisco 2001.

Business/Technology Editors

Seybold San Francisco 2001

WALTHAM, Mass.--(BUSINESS WIRE)--Sept. 17, 2001

Authentica, Inc., the premier provider of digital rights management software for securing business intellectual property today announced that its PageRecall(TM) 3.0 and NetRecall(TM) 3.0 products have been recognized as "Hot Picks" by the editors of Seybold Publications. Authentica will showcase these new versions of its electronic document and Web content security software next week at Seybold Seminars San Francisco 2001 at the Moscone Center, San Francisco, Calif., September 24-28, 2001, Booth #1517.

"It is indeed an honor to have our PageRecall and NetRecall information security products recognized by the Seybold editorial team whose fingers are on the pulse of the industry," said Lance Urbas, president and CEO of Authentica. "We've worked hard to deliver robust information security solutions that can be easily deployed and used within enterprise environments."

The Seybold editor's Hot Picks recognize 23 of the most innovative and leading edge products to be shown at Seybold Seminars San Francisco 2001. Authentica's software was selected from hundreds of nominees.

"In selecting our Hot Picks, we emphasize the new products, technologies and services that are particularly relevant to professional publishing and reflect our vision of where the industry is heading," said Mark Walter, senior editor at Seybold Publications. "We are impressed with the way Authentica's newest products address DRM for protecting sensitive business content and highly recommend that Seybold Seminars attendees check them out next week."

PageRecall and NetRecall employ Authentica's patented Active Rights Management(TM) (ARM) technology to enable business authors to share sensitive and valuable electronic documents and Web content while retaining control over how this information is accessed and used after recipients have it. The solutions combine strong encryption technology with centralized access management, allowing dynamic control of security policies throughout the content's lifecycle.

Using PageRecall and NetRecall, content owners can:

--Recall and expire documents and Web content at any time

--Establish whether recipients have the right to forward, print, or copy the files

--Set usage permissions and expiration at the individual page level

--Track the activity on files, including when and how often each page was read or printed

Additionally, the newest versions of PageRecall and NetRecall leverage an enterprise's existing authentication infrastructures to simplify deployment, and offer an improved download experience for first time viewers with an "in-line" download and the installation of lightweight client plug-ins.

PageRecall and NetRecall benefit organizations that need to share sensitive or proprietary information within their company or across the Internet while maintaining control over how that content is used (e.g., copying, printing, forwarding, and tracking). Some organizations that benefit from PageRecall and NetRecall include:

--Publishers can make high-value newsletter content available to paying subscribers and prevent it from being printed or forwarded to others.

--Manufacturers can share proprietary product information quickly and securely with all members of their supply chain but maintain the ability to manage, revoke and expire access.

--Law firms and legal departments can share confidential legal information with clients and among lawyers and prevent it from being viewed by unintended recipients.

--Government agencies can share classified content and images on a need-to-know basis with communities of interest and coalitions while controlling access and use.

NetRecall and PageRecall are part of Authentica's suite of digital information security solutions, which also includes MailRecall(TM) for protecting e-mail content. As an integrated solution, Authentica's products are scalable, easy to use, and simple for IT to administer and deploy across the enterprise.

About Authentica

Headquartered in Waltham, MA, Authentica, Inc. is the premier provider of information security software that lets businesses and organizations protect intellectual property and sensitive information throughout its lifecycle. Based on the company's patented Active Rights Management (ARM) technology, Authentica's suite of enterprise-ready products - MailRecall(TM), PageRecall(TM) and NetRecall(TM) - lets users dynamically control and manage their recipients' "use rights" to information including the rights to view, print, copy, and forward information, no matter where it is located. One of Computerworld's "100 Emerging Companies to Watch in 2001," Authentica provides its product suite to the pharmaceutical, legal, healthcare, financial, and manufacturing industries as well as government intelligence agencies. For additional information, please visit www.authentica.com or contact us at [phone].

Active Rights Management, MailRecall, PageRecall, and NetRecall are trademarks and Authentica is a registered trademark of Authentica, Inc. All other product and company names herein may be the trademarks of their respective owners. NOTE to Editors: Product photography available upon request.