Australian Trade Commission Employs SilkRoad's ChatBlazer to Drastically Increase Global Business.WINSTON-SALEM Winston-Salem, city (1990 pop. 143,485), seat of Forsyth co., central N.C., in the Piedmont; inc. 1913. It is one of North Carolina's largest cities and foremost industrial centers. , N.C. -- Australian Australian pertaining to or originating in Australia. Australian bat lyssavirus disease see Australian bat lyssavirus disease. Australian cattle dog a medium-sized, compact working dog used for control of cattle. Government Agency Brings Numerous Exporters Together With Worldwide Importers SilkRoad (SilkRoad Corporation) A San Diego-based company founded in 1996 by Dr. James Palmer and Kevin Doria that developed a laser transmission technology it claimed would dramatically increase optical fiber capacity at lower cost. technology inc., the leading provider of enterprise-class, easy-to-use content management and collaboration software See collaborative software. , today announced the Australian Trade Commission (Austrade), an Australian government agency that assists Australian companies This is a list of companies from Australia. Many Australian companies have been taken over by foreign interests in recent years, so some of the formerly 'quintessentially Australian' brand names are in fact owned by American or Japanese mega corporations. to obtain overseas business for their products and services has successfully deployed ChatBlazer, SilkRoad's enterprise-class chat software. Austrade leveraged ChatBlazer for its business development advisors to bring in new exporters and provide initial advice via an easy-to-use chat feature on its Web site. During its initial test run in one business unit-- with the chat option fairly hidden on the site-- Austrade achieved immediate results; signing up eight new exporters and delivering real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. service to over 30 existing clients within a short period of time after deployment. As Austrade rolled out ChatBlazer to other business units throughout its organization, it made the chat feature more prominent on the site, which currently drives tremendous use and traffic. This initiative is part of Austrade's goal of doubling the number of Australian exporters by 2006. "ChatBlazer's slick See SLC. , professional interface, rich features and functionality bore positive, impressive results early into our deployment," said Rodney Gilchrist, business development advisor for Austrade. "By utilizing ChatBlazer, we are able to broaden and enhance our existing range of service delivery modalities Modalities The factors and circumstances that cause a patient's symptoms to improve or worsen, including weather, time of day, effects of food, and similar factors. , resulting in a greater number of leads that are converted to secured business. We have already received amazing a·maze v. a·mazed, a·maz·ing, a·maz·es v.tr. 1. To affect with great wonder; astonish. See Synonyms at surprise. 2. Obsolete To bewilder; perplex. v.intr. feedback from our users; citing our chat feature as invaluable and, in several cases, what spurred them to make the final decision to sign on with us." Through ChatBlazer, Austrade is also able to offer expert coaching services, online business matching services, online seminars and event-focused Q&A sessions to exporters, both potential and current. In addition, on a higher level, Austrade is realizing the transformation of its Web service from a self-service to a full-service model, enabling clients to utilize the Web channel the way they want to use it. ChatBlazer also enables Austrade ExportChat to act as a collaboration tool A collaboration tool is something that helps people collaborate. The term is often used to mean collaborative software, but collaboration tools were being used before computers existed, a piece of paper can for example can be used as collaboration tool. for various Austrade offices and exporters. For instance, for an international trade event, such as an automotive show in Detroit, one U.S. office might send a chat invitation to Australian exporters of automotive aftermarket Aftermarket See: Secondary market. aftermarket See secondary market. products, where they would communicate and discuss interest in participating. "SilkRoad recognizes the critical nature involved with some of the challenges global-reaching businesses face," said Peter Quintas, chief technology officer of SilkRoad technology. "It is simply not enough to rely on e-mail or voice mail anymore because often times too much time passes before inquiries that are made via these methods get a response. With dynamic chat, customers are realizing immediate feedback and very personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. experiences, which means an even greater chance for a company to win their business." With representation in 109 locations within 57 countries, Austrade is experiencing tangible cost-savings by utilizing ChatBlazer in conjunction with traditional means of lead-generation, such as video-conferencing and telephone calls. As an organization funded by tax-payers, this is especially crucial, when considering the costly issues involved with time-zone differences and long-distance calls. About SilkRoad technology, inc. SilkRoad technology, inc., is a leading developer of content management and web collaboration Working together on a project. See collaborative software. application solutions that offer the ease of use, scalability, performance and total cost of ownership required by enterprises and service providers. SilkRoad technology's innovative solutions provide web content management, network camera management, and team collaboration application suites. Additional information about SilkRoad technology products can be found at http://www.SilkRoadtech.com/ or toll free in the US at 1.866.329.3363 and internationally at +1.336.201.5100. About Austrade The Australian Trade Commission (Austrade) is the Australian Government agency that helps Australian companies win overseas business for their products and services by reducing the time, cost and risk involved in selecting, entering and developing international markets. Its mission is to contribute to community wealth by helping more Australians succeed in export and international business. Represented in 109 locations in 57 countries, Austrade also has an extensive domestic network throughout Australia. Austrade offers practical advice, market intelligence and ongoing support-- including financial-- to Australian businesses looking to develop international markets. Austrade also provides advice and guidance on overseas investment and joint venture opportunities, and helps put Australian businesses in contact with potential overseas investors. www.austrade.gov.au |
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