Australian Low Carb Beer Market Shows Strong Growth in the Last Four Years.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c90166) has announced the addition of "Australian low carb beer case study: positioning beer as healthy" to their offering.

This report on Australian low-carb beer forms part of The Case Studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on the rise of brands such as Bondi Blonde Bondi Blonde is a beer manufactured by the Australian brewery Bluetongue.

In December 2006, advertising guru John Singleton brought Paris Hilton to Sydney to help select the face of his new Bondi Blonde beer^[1]. , Pure Blonde Pure Blonde is a standard Pale lager made by Carlton & United Beverages It is the first beer in Australia to be marketed as low-carbohydrate. Pure Blonde contains only 0.9 grams of carbohydrates per 100mL in comparison to other beers which have 2.5g to 4.0g per 100mL. and Hahn Super Dry.

Key reasons to purchase this title:

- Gain insight into the methods used by important industry players to give them a competitive edge

- Identify specific areas for operational improvements

- Capitalize on Cap´i`tal`ize on`

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the knowledge of experienced companies when entering a new niche or market

Analysis:

- The desire for healthier lifestyles has spread to indulgences such as beer

- The health mega-trend impacts on the market for alcoholic beverages

Main article: Alcoholic beverage

Fermented beverages

Beer
Ale
Barleywine
Bitter ale

- Low carbohydrate beers are positioned as healthy alternatives

Companies mentioned:

- Coca-Cola Amatil Coca-Cola Amatil (ASX: CCL) is an Australian company that bottles and distributes The Coca-Cola Company soft drinks in several countries. It is the largest non-alcoholic beverage company in the Pacific Rim. Ltd

- Lion Corporation

- Lion Nathan Ltd

- SABMiller

- Bondi Blonde

- Pure Blonde

- Hahn Super Dry

For more information visit http://www.researchandmarkets.com/reports/c90166

Source: Datamonitor

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Publication:	Business Wire
Date:	Apr 29, 2008
Words:	174
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