Australia.The important element that communicators often need to drive on projects is stakeholder stakeholder n. a person having in his/her possession (holding) money or property in which he/she has no interest, right or title, awaiting the outcome of a dispute between two or more claimants to the money or property. engagement. For instance, we may find ourselves on a project team that is not communicating well within itself. This dilemma will invariably in·var·i·a·ble adj. Not changing or subject to change; constant. in·var  i·a·bil cause dysfunctional communication going out to vital audiences. This happened with an IT back-office relocation project on which I worked for two organisations postmerger. The initial attempt to relocate had to be delayed, as the project team had not engaged all stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. or clearly communicated what was happening and when. The problem was compounded by the fact that a communication manager was not initially on the project team, which was composed of IT and businesspeople from the two organisations and three consultancies--a diverse project team. When I took on the role of communication manager, I was able to assist in research, planning and stakeholder engagement, enabling the second attempt at the project to succeed, and ahead of the revised schedule. The lesson is that we as communicators must have communication, persuasion, negotiation and planning skills to help project teams work effectively, internally as well as externally. SIMON Simon, in the Bible. 1 One of the Maccabees. 2 or Simon Peter: see Peter, Saint. 3 See Simon, Saint. 4 Kinsman of Jesus. 5 Leper of Bethany in whose house a woman anointed Jesus' feet. COVILL Ashfield, New South Wales Ashfield is a suburb in the inner-west of Sydney, in the state of New South Wales, Australia. Ashfield is located approximately 9 kilometres south-west of the Sydney central business district and is the administrative centre for the local government area of the Municipality of , Australia |
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