Australia gets a taster of region's delights.TWO new television adverts promoting the North-East are to be launched. Following the success of last year's One NorthEast campaign, two commercials have been filmed and one will be broadcast for the first time on Monday January 7 during Emmerdale. The new adverts will include shots of Holy Island, Hamsterley Forest, Cragside, Middlesbrough Institute of Modern Art The Middlesbrough Institute of Modern Art, or mima, is a contemporary art gallery based in the centre of Middlesbrough, in the North East of England. The gallery was formally launched on Sunday 27th January 2007, although it was originally planned to open in late Summer and Dance City. The new adverts will be shown across the UK and following the launch of the new Emirates flight, it will be aired for the first time in Australia In mainland Australia, the keeping of standard time is divided into three time zones: eastern (UTC+10), central () and western (UTC+8). There are also some areas using an unofficial "central western" zone (). Most Australian external territories also observe different time zones. . Stacey Hall, director of communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. and tourism at One NorthEast said: "The 2008 TV campaign will reach more potential visitors than ever before by being broadcast across the UK, Australia and on the internet at www.visitnortheastengland.com. "Our first TV campaign in 2006 transformed the way we promoted North-East England, but in a competitive global market place it is vital every advert is better than the last." Also featuring in the adverts will be The Alnwick Garden Treehouse, Rothbury and Souter Lighthouse. They will be shown on ITV and Channel 4. |
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