Australia's Newest Mobile Provider Selects Key Component of ADC's Singularit.e to Achieve a Competitive Edge.

Business Editors & Technology Writers

MINNEAPOLIS--(BUSINESS WIRE)--Nov. 28, 2000

ADC Provides Virgin Mobile With a Fully Integrated Convergent

Billing and Customer Management Solution

ADC (Nasdaq:ADCT; www.adc.com), a leading global supplier of fiber optic, network equipment, software and integration services for broadband, multiservice networks, today announced that Virgin Mobile, Australia's newest communications provider, has implemented ADC's Singl.eView integrated customer management and convergent billing system to give itself an edge in one of the world's most competitive marketplaces.

Singl.eView, a key component of the Singularit.e suite, is ADC's integrated customer management and real-time convergent billing application that enables integrated communications providers (ICPs) to instantly view information about customers, accounts and services while also enabling customer access to account and network information. The system's four-tier architecture allows providers to change customer relationship parameters within hours and days versus current systems that may take weeks and months.

"The functionality of Singl.eView will give Virgin an edge in the market," said Andrew Grant, Virgin Mobile's managing director. "Singl.eView is mobile-focused and has a friendly look and feel. Its flexibility in handling future wireless web services will be invaluable in allowing us to meet the demands of market positioning

Singl.eView(TM) is the first integrated, scalable customer management and convergent billing solution for integrated communication providers (ICPs). By providing ICPs with a single, real-time Web-enabled view of their customer, service and network information, Singl.eView will enable them to quickly create a variety of broadband services targeted to customer's needs.

Singl.eView allows ICPs to react more quickly to changing markets because its architecture eliminates the need for time-consuming and costly custom coding, which can slow new product development.

Key commercial imperatives behind Virgin Mobile's evaluation of billing and care solutions were that the business had to launch before December 25, 2000, and that the chosen solution had to support a low cost business model and future wireless web services.

"Before concluding its selection of ADC's solution, VMA undertook an exhaustive analysis which clearly emphasized the functional importance of a common architecture that integrates customer management with customer billing," said Malcolm Lower, ADC vice president sales and marketing, Asia Pacific. "VMA's appreciation of the value of pre-integrated 3G billing and leading edge CRM technology was both impressive and highly indicative of the way that competitive new market entrants perceive the strategic significance of these systems."

ADC's solution can be configured to handle IP charge datastreams or IP pricing units whereas competitive solutions did not support IP.

Singl.eView is an integral part of Singularit.e, ADC's suite of products, services and enterprise application integration (EAI) connectors, that allows ICPs to build open operational support systems (OSSs) to compete more effectively in the broadband era. Singularit.e automates key OSS processes by combining real-time convergent billing, advanced customer management and service assurance technology with integration services from leading consulting companies. Singl.eView is available on IBM, Sun and Hewlett Packard platforms and can accommodate ICPs of any size.

Virgin formed a joint venture partnership with Optus early this year to form Virgin Mobile Australia. Optus is the fastest growing mobile company in Australia and Virgin is one of the most recognized consumer brands in the world. Virgin Mobile currently employs 175 people in Australia. Learn more about Virgin Mobile at www.virginmobile.com.au.

About ADC

ADC is The Broadband Company(TM). ADC's network equipment, software and integration services make broadband communications a reality worldwide by enabling communications service providers to deliver high-speed Internet, data, video and voice services to homes and businesses. ADC (Nasdaq:ADCT) has annual sales of over $3.2 billion and employs more than 22,400 people worldwide. ADC's stock is included in the Standard & Poor's 500 Index and the Nasdaq-100 Index. Learn more about ADC Telecommunications, Inc. at www.adc.com.